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Canadian Education & how to effectively promote it. ICEF Moscow March 2018 Peter Petrichev Business Development Manager Eastern Europe & Middle East Seneca College Toronto, CANADA peter.petrichev@senecacollege.ca


  1. Canadian Education & how to effectively promote it. ICEF Moscow March 2018

  2. Peter Petrichev Business Development Manager Eastern Europe & Middle East Seneca College Toronto, CANADA peter.petrichev@senecacollege.ca #SenecaInternational

  3. Canada Diversity

  4. Source: census

  5. Highest rate of Completion of Post-Secondary Education Completion of post-secondary education 60 51 50 45 42 38 40 31 29 30 27 20 15 10 0 Italy Germany France OECD-34 U.K USA Japan Canada Education at Glance OECD

  6. * Seneca College – average tuition fees approx.. $10,400(USD)

  7. Canadians and Education (Some variance by province/ territory) Secondary School Colleges, Institutes Universities & Polytechnics University Colleges Apprenticeship Academic Upgrading (if required) 4-year BACHELOR’s DEGREE * * Workplace Indenturing University Transfer 1-2 year * Program 1st Year In-class component at CERTIFITES (1st& 2nd year) Colleges or Union 2nd Year Training Centers 4-year APPLIED and BACHELOR’s 3rd Year Joint 2-3 year DEGREE Degrees DIPLOMAS 4th Year MASTER’s DEGREE (1-2 years) GRADUATE DIPLOMAS (1 - 2 YEARS) DOCTORAL DEGREE (2-5 years) * Articulation & Transfers – all directions Source: CICAN

  8. Values of Colleges for international students ▪ Permission to work and study ▪ Affordable ▪ Interactive classes ▪ Many program offer CO-Op work terms (paid work experience) ▪ Closely connected to employers’ needs (many professors are in business) ▪ Applied learning and applied research for innovation ▪ Qualifying yourself to the market you want to work in Source: CICAN

  9. Strengths & Benefits ▪ Strength in academic offerings – Curriculum guided by and developed with Industry ▪ Strength in applied research – Opportunities to participate in hands- on research ▪ Strength in industry connections – close links to industry through co-op terms and work placements ▪ Benefits in small class sizes and more one-on-one instruction time ▪ Benefits in developing critical thinking and analytical skills, as well as hands-on training in the newest technologies Source: CICAN

  10. Strengths & Benefits ▪ At a polytechnic, for example, the curriculum reflects labour market demands through the guidance of Program Advisory Committees (PACs). Comprised of employers, practitioners and recent graduates, the committees identify current and future industry trends and shifts in the skills graduates need to meet employer demands. PACs also assess the effectiveness of existing programs and actively participate in the development of new programs. ▪ There is also a difference in who teaches bachelor’s degree courses at Polytechnics. Skilled practitioners in their field of study prepare the students, not lifelong academics. They are experienced industry leaders and subject matter experts. ▪ Nobina Robinson - The Chief Executive Officer of Polytechnics Canada Source: Nobina Robinson is the Chief Executive Officer of Polytechnics Canada

  11. International Student Services ▪  Conselling Pick up services ▪ Extensive  Tutoring orientation  Careers Services ▪ Activities on and off  Shuttle buses campus ▪ Housing  Gym ▪ Health insurance  Health Centre ▪ Visa assistance

  12. 96% of Seneca programs have a work-integrated learning experience Co-op Field Placement Practicums & Internships Study Abroad Seneca MILE program Career Services HELIX entrepreneur incubator

  13. Direct from Industry Recognized & Award-winning Marketing professor Social Media professor BOB CARROLL BHUPESH SHAH Went from managing the Ranked one of the top Marketing department at Marketing professors on a top 5 bank to teaching Twitter and one of the 50 in Seneca’s School of business professors you Marketing should follow on Twitter Senior Sports York Regional Police CLIFF AGUILAR ANGELA JAMES Co-ordinator at Seneca (YRP) Central Intelligence Analyst and Police First woman to be inducted Foundations professor into the Hockey Hall of Fame Won the Leo McArthur Civilian Recognition Award for his dedication to the YRP and for his work in supporting equal treatment of the LGTBQ community Passionate Professors Therapeutic Recreation Fashion Arts professor PEIVAND PIROUZI ZORAN DOBRIC professor Toronto-based Canadian Went from working in the fashion designer and biopharmaceutical industry student mentor to the classrooms at Seneca

  14. Two and Three year Diploma • The mainstay of our offerings: two and three year diplomas to train technicians, technologists, mid-level managers and service providers • This is the level that is neglected in most countries, leading to systemic unemployment and lack of productivity • In Canada, we have 7-8 technicians and technologists for every engineer. In most other countries, it is the opposite. Too heavily focused on the university route Source: CICAN

  15. Indicators of Success • Average of 85% of our graduates obtain employment within 3 months of graduating • 95 % of employers satisfied with the graduates • 20%+ of current college students have university degrees but cannot find jobs; Take our one-year Post-Graduate Certificates or Diplomas of Specialization and find jobs. Source: CICAN

  16. Program Pathways Post Graduate Diplomas Bachelors 1 or 2 years 2 or 3 years 4 years • • TRANSFER TO POSTGRADUATE UNIVERSITY CERTIFICATE OR MASTERS STUDY AT THE COLLEGE • AFTER OBTAINING AFTER OBTAINING WORK PERMANENT EXPERIENCE • RESIDENCY IT IS IMPORTANT TO BE • SAVE HALF OF THE UPDATE IN YOU FIELD COST

  17. Requirements INGLÊS DIPLOMAS ▪ TOEFL iBT 80 (no band lower than 20) ▪ IELTS Academic 6 (no band lower than5.5) ▪ CAMBRIDGE FCE with a minimum of B ▪ PEARSON 58 (no band lower than 49) BACHELORS AND POST GRADS ▪ TOEFL iBT 88 (no band lower than 22) ▪ IELTS Academic 6.5 (no band lower than 6) ▪ CAMBRIDGE CAE with a minimum of C ▪ PEARSON 60 (no band lower than 57)

  18. Working During Your Studies As per Citizenship and Immigration Canada (CIC): - Full time students enrolled at a Designated Learning Institution (DLI) can work off-campus without a work permit; - Work up to 20 hours per week during regular academic sessions; - Work full-time during scheduled breaks, (winter and summer holidays). http://www.cic.gc.ca/english/study/work-offcampus.asp

  19. Post-Graduation Work Opportunities As per Citizenship and Immigration Canada (CIC): - Graduates of full-time academic programs at a Designated Learning Institution (DLI) are eligible for a Post-Graduation Work Permit; - Issued for the length of the study program, up to a maximum of three years; - Study program must be a minimum of 8 months in length. http://www.cic.gc.ca/english/study/work-postgrad.asp

  20. Private or Public OU PÚBLICO Private Public • Recognized by industry • Small clases • Possibility of obtaining the PGWP and • Flexible start working part time while you study dates • Recognized and acepted • Economical • Regulated by the province

  21. Working After Graduation Industry Partners

  22. Thank you ! Cпасибо за внимание! Буду рад ответить на ваши вопросы

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