Canadian Association for Research Libraries Toronto, Ontario 14 - PowerPoint PPT Presentation

October 2015 50 ClickInsight.ca - Google Analytics - CARL

Be Aware 51 October 2015 ClickInsight.ca - Google Analytics - CARL

 Maximum number of sessions GA will process for a report is 250,000 visits  When sampling occurs, GA analyzes a portion of traffic, then scales to final numbers • No sampling in standard reports, until a secondary dimension or a filter is applied, triggering on-the-fly processing  Affects long-tail analysis on large sites with over 250,000 visits for the period being analyzed • Pages and Keyword reports most frequently affected October 2015 52 ClickInsight.ca - Google Analytics - CARL

 In a 3 day span, there are 1,250,000 visits, which is 5 times 250,000. Sampling factor is 5. • Day 1 : 500,000, Day 2 : 250,000, Day 3 : 500,000  Google will randomly sample by a factor of 5 • Day 1 : 500,000 / 5 = 100,000 visits • Day 2 : 250,000 / 5 = 50,000 visits • Day 3 : 500,000 / 5 = 100,000 visits  The randomly selected sessions are then processed  The results are then multiplied by 5 to scale back 1,250,000 October 2015 53 ClickInsight.ca - Google Analytics - CARL

 Standard reports – unsampled  Add a segment – sampled October 2015 54 ClickInsight.ca - Google Analytics - CARL

55 October 2015 ClickInsight.ca - Google Analytics - CARL

56 October 2015 ClickInsight.ca - Google Analytics - CARL

57 October 2015 ClickInsight.ca - Google Analytics - CARL

58 October 2015 ClickInsight.ca - Google Analytics - CARL

 Use Views/Profiles • Content Sections • Country (e.g. Canada only)  Analyze for a Shorter Date Range October 2015 59 ClickInsight.ca - Google Analytics - CARL

Let Me See What I want 60 October 2015 ClickInsight.ca - Google Analytics - CARL

 Control the way drilldowns occur  Hide unneeded or irrelevant metrics  See the combination of metrics you want • E.g. See Goals & Bounce Rate in the same view  Explorer Table • Drill down, column tables  Flat Table • Up to 5 dimensions. No metrics totals. No graph  Map Overlay October 2015 61 ClickInsight.ca - Google Analytics - CARL

 Blank template in Customization  Customize a Standard Report October 2015 62 ClickInsight.ca - Google Analytics - CARL

October 2015 63 ClickInsight.ca - Google Analytics - CARL

 Up to 10 Metrics (columns)  Up to 5 Dimensions (rows) • If a dimension is greyed out, it’s because that drilldown combination is not available  Up to 5 tabs “Custom Reports” in GA Help Center: https://support.google.com/analytics/answer/1033013 October 2015 64 ClickInsight.ca - Google Analytics - CARL

October 2015 65 ClickInsight.ca - Google Analytics - CARL

October 2015 66 ClickInsight.ca - Google Analytics - CARL

 Apply Segments  Apply in-page report filters  Save to Dashboard (paste URL)  Save to Shortcut October 2015 67 ClickInsight.ca - Google Analytics - CARL

 Click on “Customization”  Click on “+New Custom Report”  Explorer Table • Metrics: Pageviews, Unique pageviews, Time on Page, Entrances, Bounce Rate, %Exit • Dimensions: Page Title, Page October 2015 68 ClickInsight.ca - Google Analytics - CARL

69 October 2015 ClickInsight.ca - Google Analytics - CARL

 Part 2: Create another tab, containing a “Flat Table” • Copy your “Explorer Table” by clicking “Duplicate this Tab” • Click on “Flat Table” October 2015 70 ClickInsight.ca - Google Analytics - CARL

71 October 2015 ClickInsight.ca - Google Analytics - CARL

72 October 2015 ClickInsight.ca - Google Analytics - CARL

 Simple bookmark  Captures segment, filters, secondary dimension October 2015 73 ClickInsight.ca - Google Analytics - CARL

 Can’t group, share, copy – can re-save October 2015 74 ClickInsight.ca - Google Analytics - CARL

Reporting Flexibility 75 October 2015 ClickInsight.ca - Google Analytics - CARL

 Two frequent uses • Status at a glance • Shortcut to highly used reports (custom and/or filtered, to save you time accessing data)  20 Dashboards per login ID  Rearrange, add or delete widgets (maximum 12)  Segments can be applied to Dashboards  Customization stored specific to View & Login ID  Shareable October 2015 76 ClickInsight.ca - Google Analytics - CARL

October 2015 77 ClickInsight.ca - Google Analytics - CARL

 From a Report, click [ Add to Dashboard ]  From [ Home ] tab, click [ Add Widget ] October 2015 78 ClickInsight.ca - Google Analytics - CARL

October 2015 79 ClickInsight.ca - Google Analytics - CARL

 Create a new “Starter” Dashboard  Delete the Revenue and Conversion widgets  Add a Page Title Table Widget • Link this new widget to your Custom Page Title Report October 2015 80 ClickInsight.ca - Google Analytics - CARL

 Paste this Dashboard into your View http://bit.ly/cust101db  Apply the Segment created in earlier exercise October 2015 81 ClickInsight.ca - Google Analytics - CARL

 Standard & Custom Reports • CSV, TSV, PDF, Google Spreadsheets  Dashboard • Export to PDF only https://support.google.com/analytics/answe r/1038573?hl=en October 2015 82 ClickInsight.ca - Google Analytics - CARL

https://support.google.com/analytics/answe r/1038573?hl=en October 2015 83 ClickInsight.ca - Google Analytics - CARL

October 2015 84 ClickInsight.ca - Google Analytics - CARL

What to Use When 85 October 2015 ClickInsight.ca - Google Analytics - CARL

Views Segments  Think of these as  Sticky filters, active for permanent partitioned the duration of your segments of data login session and if you move to a new View  Can be created &  Can be applied to edited by ‘Editors’ but not ‘Collaborators’ multiple Views  Can be made  Can use up to 4 accessible & available Segments concurrently to all levels  ‘Read & Analyze’ can create AS 86 October 2015 ClickInsight.ca - Google Analytics - CARL

Custom Reports Dashboards   Simplify reports by At a glance or as a shortcut to reducing columns a frequently used set of reports   Flat table, Map & Explorer Customized by Login ID   Allows you to control On a specific View dimension drilldown  Can only graph by Day (at this  Customize report title time)   Available under creator’s Can share and export to PDF Login only Shortcuts  Can be made available  Save frequently used customized across all Views report, with AS & in-report filters  Can save a filtered custom  Customized by Login ID & View report using Dashboards or  Shortcut Cannot share  Can export, email, add to Dashboard 87 October 2015 ClickInsight.ca - Google Analytics - CARL

What Does Success Look Like? 88 October 2015 ClickInsight.ca - Google Analytics - CARL

Value Action Opportunities Insights Analysis Reports Data October 2015 89 ClickInsight.ca - Google Analytics - CARL

Target Key Future Performance Indicators (KPIs) Assess Design Test Execute Decide Analyze October 2015 90 ClickInsight.ca - Google Analytics - CARL

Source: https://analyticsacademy.withgoogle.com/course03/unit?unit=1&lesson=2 91 October 2015 ClickInsight.ca - Google Analytics - CARL

1. Identify your objective or “target future” 2. What does success look like? • What will have to be achieved? • By When? • What will you measure that will tell you whether you have achieved success? • These will be your Key Performance Indicators 3. What are your levers for further success? • How will you drill down? • These will be your Segments October 2015 92 ClickInsight.ca - Google Analytics - CARL

93 October 2015 ClickInsight.ca - Google Analytics - CARL

Some unique challenges 94 October 2015 ClickInsight.ca - Google Analytics - CARL

 Marketing Campaign ► Standard taxonomy Tagging makes analysis easier (email vs Email) ► Determine purpose  Events vs Pageviews before tagging ► Continuous monitoring and view  Referrer spam filter updating 95 October 2015 ClickInsight.ca - Google Analytics - CARL

 Dynamic URLs ► High cardinality, leading to “other”. Consider stripping URLs and content grouping  Sub-domains ► Visits shorter than actual ► Legacy as well as  Different GA code current. Cannot take across subdomains advantage of current features (e.g. custom dimensions) 96 October 2015 ClickInsight.ca - Google Analytics - CARL

 Old and no longer upgraded • urchin.js – original 2005 code • ga.js – Traditional or Classic • dc.js – Classic remarketing  New installs • analytics.js – Universal Analytics • Should plan to upgrade within the next 2 years • Older versions will be deprecated. Processing continues on old versions for a minimum of 2 years https://developers.google.com/analytics/devguides/collection/upgrade October 2015 97 ClickInsight.ca - Google Analytics - CARL

 Next Generation Google Analytics • New code: analytics.js replaces ga.js, dc.js • Fewer cookies, therefore faster loading • User view • Integrate across multiple devices & platforms – including ‘offline’, rfid • User ID override cookies for sessionization • Sync offline and online data • Custom dimensions & metrics • Data import • Mobile app analytics October 2015 98 ClickInsight.ca - Google Analytics - CARL

 Point of Sale systems  Offline databases  RFID  Mobile, Apps, etc, etc User + Event Web site clickstream data 99 October 2015 ClickInsight.ca - Google Analytics - CARL

Source: https://support.google.com/analytics/answer/1032385?hl=en October 2015 100 ClickInsight.ca - Google Analytics - CARL