www.butterflyindia.com 1
BUTTERFLY GANDHIMATHI APPLIANCES LIMITED RESULTS PRESENTATION Q2 F FY19 www.butterflyindia.com
Safe Harbour Certain statements in this presentation concerning our future growth prospects are forward looking statements, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, fluctuations in earnings, our ability to manage growth, competitive intensity in our industry of operations including those factors which may affect our cost advantage, wage increases, our ability to attract and retain highly skilled professionals, sufficient availability of raw materials, our ability to successfully complete and integrate potential acquisitions, liability for damages on our contracts to supply products, the success of the companies in which Butterfly Gandhimathi Appliances Ltd has made strategic investments, withdrawal of governmental fiscal incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property and general economic conditions affecting our industry. Butterfly Gandhimathi Appliances Ltd may, from time to time, make additional written and oral forward- looking statements, including our reports to shareholders. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company www.butterflyindia.com 3
Contents Company ny Overview view 1 2 New w Product cts Launch nched 3 Financi ncial al Overview rview 4 Q2 FY19 Operat ratin ing g Perfo form rmance ance & Highlights ights 5 Outlo look ok www.butterflyindia.com 4
Company Overview 1 www.butterflyindia.com
About Us.. Leading manufacturer of Kitchen and Electrical Appliances Market Leader in India for SS LPG Stoves & Table Top Wet Grinders and major supplier of Mixer Grinders & Pressure Cookers The ‘Butterfly’ brand is a highly respected brand synonymous with quality Established in 1986 by Shri V. Murugesa Chettiar - currently helmed by 2nd and 3rd generation of promoter family Headquartered in Tamil Nadu with Pan India presence Strong R&D focus which has led to several pioneering initiatives and continues to drive in-house development of new products www.butterflyindia.com 6
Quick Facts IN THE TOP IN INDIA BRANDED IN INDIA FOR DOMESTIC FOR SS LPG STOVES REVENUE CAGR KITCHEN APPLIANCES & TABLE TOP WET GRINDERS FY10-18 SALES OF BRANDED PRESENCE IN ALL PRODUCTS IN FY18 EXCLUSIVE DISTRIBUTORS ACROSS INDIA STATES IN INDIA CRORE NET DEBT / EQUITY REVENUE GROWTH OF FY18 RATIO OVER FY18 REVENUES FROM NON-SOUTH STATES www.butterflyindia.com 7
Growth Levers Initiatives Impact Fresh growth avenues in existing markets o Wider r Produc uct Offe ferin ring Accelerated growth opportunity in new markets o Addressable market increases manifold o Geograp raphica ical l Expan ansio sion Wider National footprint o Expansion in blended margins o Premium ium Produ duct cts Attracts new categories of customers o Poised to address growth in demand arising o Capa pacit ity Expansio sion from selling & marketing initiatives and geographic expansion www.butterflyindia.com 8
Overview Milestones • Launched 4 new • First in India Product to be awarded • Bagged the first Categories “BEE Label • First in India to TNCSC order of Rs. with 2 star • Added 60 SKUs to be awarded ISO 285 crore for rating” for product range 9000 manufacturing of manufacture certification for Table Top Wet • Enhanced Pan- of LPG stoves its LPG Stoves Grinder and Mixer India presence to and Mixer Grinders – Highest in include all 28 • Successful completion of • First to Launch Grinders the organized sector states both TNCSC Stainless Steel • Launched • Awarded ISO • Name changed to • Acquired a Vacuum Flasks and proprietary 3 9000 Butterfly Gandhimathi division from Pondicherry in India conical stone certification Appliances Ltd from Associate Co-op • Launched Mixer grinding for Table Top Gandhimathi Company LLM Wholesale Grinders • Listed on BSE technology Wet Grinder Appliances Ltd Appliances Stores orders 2002 1989 1999 2014 2011 2016 1994 2000 2005 2012 2015 1986 1992 1998 2018 • Bagged the TNCSC • Re-Launch of • Year of • Invented Brazing • Awarded • Commenced • First in India • Preferential Issue to order for the 4 th Stainless patent for Reliance PE – raised Rs. Incorporation Machine with In- exports to to receive consecutive year – Steel Vacuum 3 conical house Technology USA, UK, „GRE EN 100 crore of growth • Imported Flasks latest order which replaced stone Table capital Canada, LABEL‟ machinery to set amounting to Rs. Top Wet • Registered the hazardous Mauritius, Certification up manufacturing • Net sales crossed Rs. 510 crore for with copper plating Grinder Australia & for high operations 500 crore - growth of manufacturing of Alternate process for Japan thermal 140% over the previous • First to launch TTWGs Channel like Pressure efficient LPG fiscal Stainless Steel • Won order for Rs. Canteen Cooker/Utensils – Stoves Pressure Cookers • Established a branch 90 crores from Stores Dept successful in India office in the United Pondicherry Co-op (CSD).,, TNPC indigenous Kingdom to oversee • Launched LPG Wholesale Stores (Tamilnadu substitution for and promote exports Stoves to supply TTWGs Police imported in the region and mixer grinders Cateen), technology Online etc www.butterflyindia.com 9
Revenue Profile Revenue Excluding Excise Duty / GST Ann nnual al Net Reven enue e (Rs. crore) 900 900 764 764 725 725 502 502 46% 537 537 529 529 39% 46% 402 402 16% 44% 244 244 100% 54% 61% 84% 100% 54% 56% 100% FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 Branded Sales Govt Order www.butterflyindia.com 10 10
Branded Retail Sales Throu rough gh Inst stitut itutions ons Brande nded d Net Sales s (Rs. crore re) • Tie ups with Gas dealers of IOCL, BPCL and HPCL 537 • Customers for new gas connection are provided with co- 468 461 448 branded products manufactured by BGMAL 398 402 330 244 Throu rough gh Retail ail Marketin eting • Network of 550+ exclusive distributors • Distributors supply to dealer network which is customer FY11 FY12 FY13 FY14 FY15 FY16 FY17 FY18 facing • Tie-up with Modern Trade, CSD, CPC, TNPC etc. • 22000+ retail points across the Indian map Regio ion-wise wise Break ak-up up Branded anded Product duct Distrib ributio ion n (%) %) 11% 15% 15% 17% 17% 18% 15% 17% 89% 85% 85% 82% 83% 83% FY18 6% FY17 4% 79% 79% FY13 FY14 FY15 FY16 FY17 FY18 South Non-South www.butterflyindia.com 11 11
Augmenting Organic Growth Incre creased ed Prod oduc uct Categor tegories es For r Wider er Prod oduc uct t Portf tfol olio io And High igher er Marke ket t Share re SKUs Us (Nos.) .) Product uct Categ egories es (Nos.) s.) 651 651 619 619 552 552 554 554 500 500 20+ 20+ 20+ 20+ 20+ 20+ 20+ 20+ 20+ 20+ 320 320 250 250 250 250 6 6 6 2011 2012 2013 2014 2015 2016 2017 2018 2011 2012 2013 2014 2015 2016 2017 2018 Enhanc ncin ing g Sales les and Mark rket etin ing Effici ficienc ncy y For r Bett tter er Penet netrati tion on And Brand nd Devel elop opme ment nt Market keting ng Spen end d (Rs. . Cr) Sales es Team m (Per ersonnel nnel) 68 68 58 58 425 425 57 57** ** 49 49 49 49 359 359 46 46 310 310 300 300 37 37 260 260 240 240 180 180 180 180 16 16 2011 2012 2013 2014 2015 2016 2017 2018 2011 2012 2013 2014 2015 2016 2017 2018 ** Including Rs.3 Cr spent on new channels www.butterflyindia.com 12 12
Product Portfolio Every ery produc uct t exhi hibit its s the e highes ghest t stand ndard rds s in Safe fety, ty, Dura rabili lity, ty, Effic icienc ency, y, Aest sthet hetics s & Reli liabilit ity LPG Stove Mixer Grinder Table Top Electric Chimney Wet Grinder Pressure Cooker Non Stick Cookware Induction Cooktop Electric Rice Cooker Juicer Mixer Grinder Electric Kettle Sandwich Maker Air Cooler www.butterflyindia.com 13 13
Product Portfolio Other her Pion onee eeri ring ng Prod oduc ucts ts Hand Blender Juicer Electric Iron Pop-up Toaster Vacuum Flasks www.butterflyindia.com 14 14
NEW PRODUCTS LAUNCHED 2 www.butterflyindia.com
NEW PRODUCT LAUNCHES during FY 2018-19 19 LPG Stoves / Mixer Grinder / Table Top Wet Grinder Curve 2B SS LPG Stove Mixer Grinder – Tulip – 4J 750 w Mixer Grinder – Tornado 3J 750 w Curve 2B SS LPG Stove Cyclone Mixer Pebble Mixer grinder 3J Wet Grinder - Grinder - 750 W Wet Grinder - Rhino 2.0 – Red Rhino 2 ltr – and White Blue www.butterflyindia.com 16 16
NEW PRODUCT LAUNCHES – Non-Stick Cookware Items Matchless – Sauce Pan with Glass Matchless-Casserole 250 mm Matchless Gold Fry Pan 240 mm Lid – 250 mm with Glass Lid Matchless - Handi Gold – 2.5 ltr Matchless – Kadai with Glass Lid Matchless – Omni Tawa 280 mm 240 mm www.butterflyindia.com 17 17
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