The Business Savvy Author Addie Broussard June 2 nd , 2018
Wouldn’t it be nice if you just had time to write? You wouldn’t have to do all that other business stuff. You write and the books just fly off of the shelf.
Siri, I’ve written my book, please send it through to production and start selling it.
Or … Maybe you kind of like the business stuff. It’s fun to sell and talk about your work. But, there’s so much to do. Facebook, Social Media, Ads, Email Writing, Website updates, Events...the list goes on.
Create a world where business and art coexist, on YOUR terms. We are going to become business savvy… and *gasp* maybe even enjoy it.
Today’s Agenda 3 things you can do immediately to increase your business savviness The 80/20 way to get online book sales The seven things you don’t want to launch without having The number one way to make smarter marketing decisions Preview of a year-round book marketing strategy Take a peek inside a marketing toolbox for writers 3 social media tricks that save time and get clear on why the heck we are even using social media Sound good?
Who am I? • MBA, 10 years in management at multi-billion dollar companies • Started as a Financial Analyst • CEO of Ascello and The Business Savvy Author, Co-founder of Two Umbrellas Media • From United States, currently travel full-time
The Business Savvy Author Knows what their Public profile & 5 1 audience is looking for / network problems to solve An email list + 2 6 Investor tools use it Planning system & 3 7 Creative leverage 8 Emotional resilience Multiple products 4
Partner exercise Introduce yourself to the person next to you and tell them: - One thing that you do well as a writer - And one thing you’d like to improve
Your writing strengths translate into your business strengths.
3 Ways to Increase Business Savviness
#1 - Book Promotion Sites to Increase Online Sales • Book promotion sites build email lists and promote your book to their list (many use social media or apps too) for a fee
Rankings Before & After
Rankings Before & After
Rankings Before & After
Rank before 23,361 12 b/pd Rank before 113,755 <1 b/pd Rank before 2,179 86 b/pd 2 days later 435 205 b/pd 2 days later 64 1546 b/pd 2 days later 2,589 78 b/pd Amazon Results
Book 1: Ad Cost: $134 (Middle Grade @ $0.99) Est. copies Revenue: $376 minus 65% AMZ = $131 sold: 380 Book 2: Ad Cost: $1,008 (Advice & How-To @ $1.99) Est. copies Was The Revenue: $7,960 minus 65% AMZ = $2,786 sold: 4,000+ (1,630 BB ) Promotion Book 3: Ad Cost: $202 (Teen & YA @ $0.99) Worth It? Est. copies Revenue: $683 minus 65% AMZ = $239 sold: 690 Assumptions: Time period for estimated copies sold is one week Subsequent sales at normal price are not factored in All figures are estimates based on Amazon rankings not actual sales
Two Umbrellas Example: Spend on Promo Sites for Launch Period Fussy Librarian 8 Book Sends / ereaderIQ 55 • $175 Budget ($230 AUD) Bargain Booksy 25 Free Kindle Books & Tips 25 • Spend so far: $113 113
#2 - Savvy Launch & Evergreen Marketing
A Savvy Online Launch Planned ahead to limit launch frenzy Includes a budget Professional book elements Buzz generated Email sequence Planned promotion Celebration (your way!)
Two Umbrellas Online Launch
Launch Month Sequence
Example Evergreen Marketing Plan Jun - Jul: Launch Aug - Sep: Australia / UK Campaign Oct - Nov: Conference promotion Dec - Jan: Creative break Feb - Mar: Collaboration opportunities Ongoing: KDP promotions, book promo site schedule, social media campaigns, relationship building
What is the most important marketing resource for writers?
Marketing Toolbox – Multi-channel system • Social media campaign • Price promotions and ads • Giveaways & contests • Conferences and fairs • Lead magnet & email sequence • Publicity & events (includes readings, podcasts and virtual events) • Enter a new market, different language • Networking and online forums • Agents and Distributors • Bookstores • Merchandise • Newsletter and Blogs
#3 – Use Testing to Make Smart Decisions
A/B Testing On A Cover Redesign
When you’re looking for a new ebook, which is most likely to persuade you to buy? Description: 3.51 Reading the first few pages: 2.23 Cover art: 2.13 Number of reviews and average rating: 2.13
Where to Test
ASSUMPTIONS
Why Social Media? Agent Donald Maass says it takes writers five books to build an audience for their work, so writers have to take the long view in developing their craft and their career. – Michael Larsen
Trick #1 Social Media Base Topics • Book Taglines & Blurbs • Book Quotes • Book Reviews • Related Topics
Trick #2 - Direct People to Main Channels
Social Listening As of early 2017, Goodreads had over 60 million accounts . Over 30,000 book reviews are posted each day, and 17 million books added to members’ Want to Read shelves monthly and hosts over 20,000 book clubs. -Suzanne Skyvara, Goodreads VP of Communications
Trick #3 – Click here to watch video > Super Fast Professional post Scheduling tools
The Rise of the Empowered Author Hybrid authors (both traditionally and non-traditionally published) are entrepreneurs in the field. Statistically, these authors are likely to earn more, and to be using social media. These hybrid careers are much more fluid, and able to adjust to the author’s strengths. - Kristen McLean, Executive Director of Business Development at The NPD Group
Favorite Resources • Design: Canva, Trello • Data: Free guides from promo sites (BookBub, • Giveaways: Goodreads, Library Thing, Rafflecopter • Blog research: Perform a Google search for your book topic – Select Image view and look for Pinterest results from blog sites • BookBub: Blog & Ad Stats: https://www.bookbub.com/partners/pricing?utf8=%E2 %9C%93®ions=us¤cies=%24+%28USD%29 • Sales Rank Calculator: https://kindlepreneur.com/amazon-kdp-sales-rank- calculator/
• If you’re sitting on books or ideas • Unsure how to market yourself and your work • Time-strapped and need support moving things along
Business Services for Authors Virtual Assistant Support: Strategy: Launch execution • Author branding • Promo campaign for existing • Launch plan • books • Social Media Social media support •
Business Services for Authors • Two Options: Savvy Author Plan - Personal coaching session + simple business plan $250 $125 More hands - Virtual assistant support
Q&A BusinessSavvyAuthor.com addie@businesssavvyauthor.com
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