Business Savvy Author Addie Broussard June 2 nd , 2018 Wouldnt it - - PowerPoint PPT Presentation

The

Business Savvy Author

Addie Broussard

June 2nd, 2018

Wouldn’t it be nice if you just had time to write? You wouldn’t have to do all that other business stuff. You write and the books just fly off of the shelf.

Siri, I’ve written my book, please send it through to production and start selling it.

Or … Maybe you kind of like the business

• stuff. It’s fun to sell and talk about

your work. But, there’s so much to do. Facebook, Social Media, Ads, Email Writing, Website updates, Events...the list goes on.

Create a world where business and art coexist,

• n YOUR terms. We are going to become

business savvy… and *gasp* maybe even enjoy it.

Today’s Agenda

3 things you can do immediately to increase your business savviness The 80/20 way to get online book sales The seven things you don’t want to launch without having The number one way to make smarter marketing decisions Preview of a year-round book marketing strategy Take a peek inside a marketing toolbox for writers 3 social media tricks that save time and get clear on why the heck we are even using social media Sound good?

Who am I?

• MBA, 10 years in management at

multi-billion dollar companies

• Started as a Financial Analyst
• CEO of Ascello and The Business

Savvy Author, Co-founder of Two Umbrellas Media

• From United States, currently

travel full-time

Public profile & network Planning system & leverage An email list + tools use it Knows what their audience is looking for / problems to solve Multiple products Investor Creative Emotional resilience 1 2 3 4 5 6 7 8 The Business Savvy Author

Partner exercise

Introduce yourself to the person next to you and tell them:

• One thing that you do well as a writer
• And one thing you’d like to improve

Your writing strengths translate into your business strengths.

3 Ways to Increase Business Savviness

#1 - Book Promotion Sites to Increase Online Sales

• Book promotion sites build

email lists and promote your book to their list (many use social media or apps too) for a fee

Rankings Before & After

Rankings Before & After

Rankings Before & After

Amazon Results

Rank before 113,755 <1 b/pd 2 days later 2,589 78 b/pd Rank before 2,179 86 b/pd 2 days later 64 1546 b/pd Rank before 23,361 12 b/pd 2 days later 435 205 b/pd

Was The Promotion Worth It?

Book 1:

• Est. copies

sold: 380

Ad Cost: $134 (Middle Grade @ $0.99) Revenue: $376 minus 65% AMZ = $131

Book 2:

• Est. copies

sold: 4,000+ (1,630 BB )

Ad Cost: $1,008 (Advice & How-To @ $1.99) Revenue: $7,960 minus 65% AMZ = $2,786

Book 3:

• Est. copies

sold: 690

Ad Cost: $202 (Teen & YA @ $0.99) Revenue: $683 minus 65% AMZ = $239

Assumptions: Time period for estimated copies sold is one week Subsequent sales at normal price are not factored in All figures are estimates based on Amazon rankings not actual sales

Fussy Librarian 8 Book Sends / ereaderIQ 55 Bargain Booksy 25 Free Kindle Books & Tips 25 113

Two Umbrellas Example: Spend on Promo Sites for Launch Period

• $175 Budget ($230 AUD)
• Spend so far: $113

#2 - Savvy Launch & Evergreen Marketing

A Savvy Online Launch

Planned ahead to limit launch frenzy Includes a budget Professional book elements Buzz generated Email sequence Planned promotion Celebration (your way!)

Two Umbrellas Online Launch

Launch Month Sequence

Example Evergreen Marketing Plan

Jun - Jul: Launch Aug - Sep: Australia / UK Campaign Oct - Nov: Conference promotion Dec - Jan: Creative break Feb - Mar: Collaboration opportunities Ongoing: KDP promotions, book promo site schedule, social media campaigns, relationship building

What is the most important marketing resource for writers?

Marketing Toolbox – Multi-channel system

• Price promotions and ads
• Conferences and fairs
• Publicity & events (includes readings,

podcasts and virtual events)

• Networking and online forums
• Bookstores
• Newsletter and Blogs
• Social media campaign
• Giveaways & contests
• Lead magnet & email sequence
• Enter a new market, different language
• Agents and Distributors
• Merchandise

#3 – Use Testing to Make Smart Decisions

A/B Testing On A Cover Redesign

When you’re looking for a new ebook, which is most likely to persuade you to buy?

Description: 3.51 Reading the first few pages: 2.23 Cover art: 2.13 Number of reviews and average rating: 2.13

Where to Test

ASSUMPTIONS

Why Social Media?

Agent Donald Maass says it takes writers five books to build an audience for their work, so writers have to take the long view in developing their craft and their

• career. – Michael Larsen

Trick #1 Social Media Base Topics

• Book Taglines & Blurbs
• Book Quotes
• Book Reviews
• Related Topics

Trick #2 - Direct People to Main Channels

Social Listening

As of early 2017, Goodreads had

• ver 60 million
• accounts. Over 30,000

book reviews are posted

each day, and 17 million

books added to members’ Want

to Read shelves monthly and hosts over 20,000 book

clubs.

• Suzanne Skyvara, Goodreads

VP of Communications

Trick #3 – Super Fast Professional post

Scheduling tools Click here to watch video >

The Rise of the Empowered Author

Hybrid authors (both traditionally and non-traditionally published) are entrepreneurs in the field. Statistically, these authors are likely to earn more, and to be using social

• media. These hybrid careers are much more fluid, and able to adjust to the author’s

strengths.

• Kristen McLean, Executive Director of Business Development at The NPD Group

Favorite Resources

• Design: Canva, Trello
• Data: Free guides from promo sites (BookBub,
• Giveaways: Goodreads, Library Thing, Rafflecopter
• Blog research: Perform a Google search for your book

topic – Select Image view and look for Pinterest results from blog sites

• BookBub: Blog & Ad Stats:

https://www.bookbub.com/partners/pricing?utf8=%E2 %9C%93&regions=us&currencies=%24+%28USD%29

• Sales Rank Calculator:

https://kindlepreneur.com/amazon-kdp-sales-rank- calculator/

• If you’re sitting on books or ideas
• Unsure how to market yourself and your work
• Time-strapped and need support moving things along

Business Services for Authors

Strategy:

• Author branding
• Launch plan
• Social Media

Virtual Assistant Support:

• Launch execution
• Promo campaign for existing

books

• Social media support

Business Services for Authors

• Two Options:

Savvy Author Plan - Personal coaching session + simple business plan

$250 $125

More hands - Virtual assistant support

Q&A

BusinessSavvyAuthor.com addie@businesssavvyauthor.com