SLIDE 5 Business Briefjng | 5
From this statement, the message is clear, that good CSR practice (and disclosure of this) is no longer seen as a ‘nice to have’ , but as necessary for the
and development of European businesses and markets.
The Directive will introduce two new specifjc requirements: 1. Disclosure by certain large companies and groups on policies, risks and results regarding environmental, social and employee related aspects, respect for human rights, anti-corruption and bribery issues and diversity on boards of directors. 2. Disclosure by large listed companies
- n their diversity policy, covering age,
gender, geographical diversity and educational and professional background, setting out the objectives to the policy, its implementation and the results obtained. Where they do not have a diversity policy they will be required to explain why not. A large company is defjned by the Commission as having more than 500 employees, and balance sheet total of €20m or net turnover of more than €40m. Anticipated benefjts for companies The Commission is resolute that the proposals will bring many benefjts for European
- rganisations, investors and the wider
- economy. At the recent Global Reporting
Initiative 2013 Conference, Michael Barnier, European Commissioner for Internal Markets and Services reaffjrmed the Commission’s commitment to bring in this directive, stating: “The EU proposal on non-fjnancial corporate reporting can be part of Europe’s economic recovery, as well as a source of inspiration for other jurisdictions. Experience shows that transparent companies have lower fjnancing costs, attract and retain talented employees, and are more successful in the long term.” The proposals also stress the importance of CSR being considered at board level, in order that this becomes an integral part of an organi- sation’s strategy. If we look to the wording of the resolutions adopted by the Commission in February, there can be no doubt that the Commission wants to shed CSR’s reputation as a costly activity and replace this with CSR as a commercial tool that can stimulate growth and even redress some of the negative sentiment resulting from the fjnancial crisis. Some of the key assertions made within the resolutions are that transparency of CSR practices will:
- Enable investors to contribute to a more
effjcient allocation of capital and better achieve longer term investment goals
- Make enterprises more accountable and
contribute to higher levels of citizen trust in business
- Strengthen the link between
competitiveness and CSR
- Forge a link between commercial
strategies and social environment in which businesses operate It is worth noting that these competitive and commercial benefjts of sustainable operations
- utlined above are also highlighted in the
Commission’s recently published Green Paper
- n Long Term Financing of the European
Economy, which similarly links transparency through non-fjnancial reporting with business success. The expanding scope of CSR Interestingly, the European Parliament’s communications refer to certain corporate practices that might not traditionally be thought of as falling within the CSR remit, thus widening the scope of responsibility. Executive salaries and bonuses is one such area, with the Parliament clearly stating that ‘excessive’ executive salaries and bonuses are not compatible with socially responsible
- behaviour. Another is tax policies – its position
is that there is no room for tax avoidance
- r exploiting tax havens within a socially
responsible approach. This development will no doubt open up interesting debates around the tax planning arrangements of many multi- national groups and the disclosure of these arrangements.
CORPORATE SOCIAL RESPONSIBILTY