Brochure Marketing - - PowerPoint PPT Presentation

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Brochure Marketing - - PowerPoint PPT Presentation

Aug 15, 2022 390 likes •706 views

Brochure Marketing

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SLIDE 1
  • Brochure Marketing
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SLIDE 2
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  • !!"#
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SLIDE 3

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SLIDE 4

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SLIDE 5

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SLIDE 6

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Your Brochure has one purpose and one purpose only: To Get the Prospect to Contact you!!

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SLIDE 7

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SLIDE 11

0!$10$1 #23

  • ALL experts (referral sources)
  • Existing and Previous Clients

(if you’re just starting don’t wait to get brochures done before mailing to this group!)

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SLIDE 12

0!$10$1 #23

  • All Direct Mail pieces
  • Engagement Letters to Prospects that

didn’t retain you in first meeting

  • Lien List mailings
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SLIDE 13

0!$10$1 #23

  • In your lobby/reception area
  • In your office
  • Your Free Special Reports
  • All your sequential Follow-up mailings to

prospects

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SLIDE 14

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1. Prices (agree!) 2. Fax # (ok) 3. E-mail Address but not Website (disagree) 4. Accounting or Tax Preparation Services (agree-distractions) 5. Distractions – other websites/resources (agree) 6. Name of firm/logos (unless they convey a “call to action”)

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Your Brochure has one purpose and one purpose only: To Get The Potential Client to Contact You!!

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SLIDE 17

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Easy Template Library – Section Two

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Alternate Inside Panel -2

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SLIDE 24

!&

Are Brochures still effective? What size should they be? What kind of paper should I use? How many should I print up? How much will this cost? Include an irresistible offer

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SLIDE 25

!&

What is a “rack card”? (4x9 double sided) Should have both images and copy What’s the difference between a Maven/Expert and a client? Not a lot of “white” space, but not to crowded Easy to read (don’t use technical terms) Color vs. B&W A Good Strong Headline at the TOP or FRONT

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