BOOM IN SINGAPORE CHICKA POP . TIN INSLEY H HASTIN INGS - - PowerPoint PPT Presentation

BOOM

TIN INSLEY H HASTIN INGS TANNER M MORRIS IS BROOKE P PETTY

• REAL. SIMPLE INGREDIENTS. NOTHING FAKE.

IN SINGAPORE

10/04/2017

CHICKA POP .

4 P P’s ’s A ANALYSIS IS

Colorful Packaging Memorable Name Variety of Flavors Multiple Sizes Grab N’ Go Customer Service Safe Shopping Guarantee Satisfaction Guarantee Delivery ACTUAL AUGMENTED

PR PRODUC UCT:

4 P P’s ’s A ANALYSIS IS

• PRIC

ICE:

• $3.61 for 7 oz. bag,
• $4.99 for 6 snack pack of 0.6 oz. bags
• PLACE:

:

• Boomchickapop.com, Amazon, & retailer websites
• Major grocery chains, health food stores, & some convenience stores
• United States and Australia
• PROMOTIO

ION:

• Tagline = simply.deliciously.boom.
• Social media (Instagram, Twitter, Facebook, YouTube and Pinterest)
• Their current campaign is “Crush It.”
• Seasonal influences

SIN INGAPORE – COUNTRY O OVERVIE IEW

■ POPULATION: 5.8 Million –4th most densely populated –100% urbanized ■ LANGUAGES: –Mandarin –English ■ ETHNICITIES: –Chinese –Malay –Indian ■ ECONOMICS: –GDP per capita: $52,600 ■ POLITICAL: –Agriculture–Food & Veterinary Authority (AVA)

■ RED, GREEN & YELLOW = Joy & harmony ■ FOOD – Malay Stir Fry – Chinese Noodles – Seafood – Sweet Snacks ■ KIASU = Fear of losing – Competition & winning ■ LEISURE: – Water sports – Beach Activities – Amusement Parks

SIN INGAPORE – CULTURAL O OVERVIE IEW

U.S .S. IN . INDUSTRY ANALYSIS IS

■ $39.3 billion revenue – Snacks ■ $11.2 billion revenue - Salty ■ Meat snacks #1, Popcorn #2 ■ Increased consumer health concern ■ Growing industry for BFY snacks ■ Barriers: –Confusion about “healthy” –Affordability –Lack of flavor ■ Savory snacks = $100 Million industry ■ Growing market ■ Increased consumer health concern ■ Trending towards fruit and substitutes ■ Barriers – AVA – Advertising laws – Preference towards value product

GLOBAL M MARKET IN INDUSTRY A ANALYSIS IS

SNACK F FOODS SALTY S SNACKS BETTER F FOR Y YOU ( (BFY) S SNACKS

GOLDEN DUCK COMPANY

1. Salted egg yolk potato crisps 2. Online, cafes, & 7Elevens 3. Gourmet yet affordable

BIENEN BARON

1. Stella popcorn 2. Online & in shopping malls 3. Healthy option (MSG & Gluten free)

COMPETIT ITIO ION A ANALYSIS IS

COMBE SNACKS

1. Sweet potato & rice crackers 2. All grocery & convenience stores 3. Lunchbox item

STRENGTHS

• Healthy, Non-GMO, Whole Grain

Snack

• 15+ Flavor Options - online
• 3-6 Flavor Option - in store
• Creative/Memorable Packaging

WEAKNESSES

• Few traditional advertisements- TVs,

Magazine, Billboards

• No local "Singaporean" flavors
• Popcorn = only product

OPPORTUNITIES

• Singapore snack market forecasted

to grow by 28% by 2021 (ML)

• Growing demand for healthy snacks
• Singapore has a high GDP = more

disposable income THREATS

• Longevity of present companies

Local regulations - AVA

• Preference of sweet snacks over

savory.

• Market saturation
• Prioritization of health food

SWOT A ANALYSIS IS

QUESTIONS?

• IBISWorld. (2017, February). IBISWorld Industry Report Snack Food Production in the US. Retrieved from IBISWorld :

• InterNations. (n.d.). Leisure Activities and Sports in Singapore. Retrieved September 29, 2017, from InterNations.org: https://www.internations.org/singapore-expats/guide/16085-culture-shopping-

• Line. (2017). Savory Snacks Industry Profile: Singapore. Progressive Digital Media. London: John Carpenter House.

• VisitSingapore. (n.d.). Retrieved September 30, 2017, from http://www.visitsingapore.com/en.html