BOOM IN SINGAPORE CHICKA POP . TIN INSLEY H HASTIN INGS - PowerPoint PPT Presentation

BOOM IN SINGAPORE CHICKA POP . TIN INSLEY H HASTIN INGS TANNER M MORRIS IS BROOKE P PETTY 10/04/2017 REAL. SIMPLE INGREDIENTS. NOTHING FAKE.

4 P P’s ’s A ANALYSIS IS PRODUC PR UCT: AUGMENTED Satisfaction Guarantee Safe Shopping Guarantee ACTUAL Memorable Name Variety of Flavors Customer Service Grab N’ Go Colorful Packaging CORE Functional: Satisfies Hunger Psychological: Peace of Mind Delivery Multiple Sizes Economic: Reasonable Price Social: Non-GMO = Trendy

4 P P’s ’s A ANALYSIS IS • PRIC ICE: • $3.61 for 7 oz. bag, • $4.99 for 6 snack pack of 0.6 oz. bags • PLACE: : • Boomchickapop.com, Amazon, & retailer websites • Major grocery chains, health food stores, & some convenience stores • United States and Australia • PROMOTIO ION: • Tagline = simply.deliciously.boom. • Social media (Instagram, Twitter, Facebook, YouTube and Pinterest) • Their current campaign is “Crush It.” • Seasonal influences

SIN INGAPORE – COUNTRY O OVERVIE IEW ■ POPULATION: 5.8 Million ■ ECONOMICS: – 4 th most densely populated – GDP per capita: $52,600 – 100% urbanized ■ POLITICAL: ■ LANGUAGES: – Agriculture–Food & Veterinary Authority (AVA) – Mandarin – English ■ ETHNICITIES: – Chinese – Malay – Indian

SIN INGAPORE – CULTURAL O OVERVIE IEW ■ RED, GREEN & YELLOW = Joy & ■ KIASU = Fear of losing harmony – Competition & winning ■ FOOD ■ LEISURE: – Malay Stir Fry – Water sports – Chinese Noodles – Beach Activities – Seafood – Amusement Parks – Sweet Snacks

U.S .S. IN . INDUSTRY GLOBAL M MARKET ANALYSIS IS INDUSTRY A IN ANALYSIS IS SNACK F FOODS SALTY S SNACKS BETTER F FOR Y YOU ( (BFY) S SNACKS ■ Savory snacks = $100 Million industry ■ $39.3 billion revenue – Snacks ■ Growing market ■ $11.2 billion revenue - Salty ■ Increased consumer health concern ■ Meat snacks #1, Popcorn #2 ■ Trending towards fruit and substitutes ■ Increased consumer health concern ■ Barriers ■ Growing industry for BFY snacks – AVA ■ Barriers: – Advertising laws – Confusion about “healthy” – Preference towards value product – Affordability – Lack of flavor

COMPETIT ITIO ION A ANALYSIS IS GOLDEN DUCK COMPANY BIENEN BARON COMBE SNACKS 1. Salted egg yolk potato crisps 1. Stella popcorn 1. Sweet potato & rice crackers 2. Online, cafes, & 7Elevens 2. Online & in shopping malls 2. All grocery & convenience stores 3. Gourmet yet affordable Healthy option (MSG & Gluten free ) 3. Lunchbox item 3.

SWOT A ANALYSIS IS STRENGTHS WEAKNESSES Healthy, Non-GMO, Whole Grain Few traditional advertisements- TVs, • • Snack Magazine, Billboards 15+ Flavor Options - online No local "Singaporean" flavors • • 3-6 Flavor Option - in store Popcorn = only product • • Creative/Memorable Packaging • OPPORTUNITIES THREATS Singapore snack market forecasted Longevity of present companies • • to grow by 28% by 2021 (ML) Local regulations - AVA Growing demand for healthy snacks Preference of sweet snacks over • • Singapore has a high GDP = more savory. • disposable income Market saturation • Prioritization of health food •

QUESTIONS?

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