BEWARE Sustainable Beef L i b e r t y H a n g s i n T h e B a l - - PowerPoint PPT Presentation

BEWARE Sustainable Beef

L i b e r t y H a n g s i n T h e B a l a n c e

What Is the GRSB?

A legal entity a 501(c) (3) Corporation Organized in Colorado a vehicle to facilitate collusion against freedom loving people

collusion |kəӚˈlo͞oZHəӚn|

noun secret or illegal cooperation or conspiracy, especially in order to cheat or deceive others: the armed forces were working in collusion with drug traffickers | collusion between media owners and political leaders.

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Force you to take RFID tags at birth correlate the tag numbers to your premises require that you report your movements You will hire 3rd party contractors to verify WWF environmental requirements If you don’t do what they say, you can’t sell your beef

Be judged by the company you keep

NCBA Is In On The Fix

All-flex will trace DNA

ITSGlobal Regulatory RFID

McDonald’s/SAI Platform

Sustainable Beef Starts at the Farm!

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The Choke Point

Retail Packer

Producer

WWF mission to restore Bison to the Northern Plains

Sustainability and Prairie Dogs

But WHO organized the GRSB?

Bryan Weech

Director, Livestock & Market Transformation Initiative for the... C’mon! Guess Who Brian Works For!!!

The

World Wildlife Fund!!

Brian Weech, Initial Agent for GRSB

Initial GRSB Board of Directors

Cameron Bruett - President--JBS Bryan Weech - Secretary--World Wildlife Fund Roger Cady - Treasurer--Elanco John Cain Carter - Vice President Robert Fields - Vice President --Sam's Club / Walmart

What does GRSB Claim To Be Doing??

*Continuous Improvement! *Social, Economic, environmental!

Three pillars of Sustainability

Are Your Bells and Whistles in Full Shrill Yet?

The Biggest Corporations in The Beef Business ganging up on us? When was the last time the WWF was on my side of ANYTHING? So Why is the WWF the Point man for these Corporations?

SUMMARY DEFINITION

The Global Roundtable for Sustainable Beef recognizes that each principle is a critical component of the overall definition for global sustainable beef production and delivery; however, we are conscious

• f the need to easily communicate our definition to stakeholders both inside and outside the global

beef value chain. The summary definition is as follows: We define sustainable beef as a socially responsible, environmentally sound and economically viable product that prioritizes Planet (relevant principles: Natural Resources, Efficiency and Innovation, People and the Community); People (relevant principles: People and the Community and Food); Animals (relevant principle: Animal Health and Welfare); and Progress (relevant principles: Natural Resources, People and the Community, Animal Health and Welfare, Food, Efficiency and Innovation).

This raises many concerns and questions! Who Decides what constitutes an “improvement?” Vertical Integration Kills a Free Market Arn’t the Three Pillars in Conflict? This sounds Dangerously like a Soviet-Style Planned Economy Hokey!!Somebody got some splainin’ to do!!!!

Hush!!! Here’s the Plan...

Really, McDonald’s will be using RFID Tags and Third Party Verification to force vertical Integration of the Beef industry... BUT!!! For idiot consumption, we will call it “Our Journey to Sustainable Beef” --NCBA Video Let’s Let Bob do the Splain’in.

Let’s meet some Continuous Improvers...

Joseph Stalin

Top Down Soviet Style Planned economy Continuous Improvement

Chairman Mao

Top-Down Social engineer (Apparently, A Very Happy Guy)

Don Tyson

Vertically integrated the Chicken Business Turned Poultry Growers into share-croppers a continuous improver

Market Economy vs. Planned economy

What does GRSB Claim To Be Doing??

*Continuous Improvement! *Social, Economic, environmental!

Where did all this jibberish Come From?

Article 39. Citizens of the USSR enjoy in full the social, economic, political and personal rights and freedoms proclaimed and guaranteed by the Constitution of the USSR and by Soviet laws. The socialist system ensures enlargement of the rights and freedoms of citizens and continuous improvement of their living standards as social, economic, and cultural development programs are fulfilled. Enjoyment by citizens of their rights and freedoms must not be to the detriment of the interests of society or the state, or infringe the rights of other citizens. We envision a world in which all aspects of the beef value chain are environmentally sound, socially responsible and economically viable. The mission

• f the Global Roundtable for Sustainable Beef is to advance continuous

improvement in global beef value chain sustainability, through leadership,science,and multi-stakeholder engagement and collaboration.

Leading the Charge

Let’s Blame the Producer

McDonald’s Carbon Footprint is all your fault

FARM TO FORK!!!

McDonald’s/WWF

Text

McDonald’s Idea of Traceability

What does full chain traceability mean to the producer?

A new report from the consulting firm Value Chain Management International, suggests an effective chain-length traceability system is built upon the three pillars of premises ID, animal ID and movement reporting,

So... What do you think of Bob’s excuse that the push is Consumer Driven?

CDP-Money Muscle

CDP is voted the most credible sustainability rating system provider in the world in a survey by Rate the Raters

2013

CDP’s analysis of the carbon prices used by US companies is covered on the front page of the New York Times

2013

CDP launches Carbon Action with investors to accelerate corporate emissions reductions CDP wins the Zayed Future Energy Prize

• Footprint Disclosure

Project to broaden its coverage of natural capital

2011 2012 2013

767 institutional investors representing over US$92 trillion

• f assets, more than a third of

the world’s invested capital, endorse CDP’s

• 2014

95 Trillion Dollars

• f Leverage

!"#$%

&'(#")*&!+,-%./+%0,"1!#2+34+-*5&'(&"6++ 37893+:;+&1%+<-=>+2?@AB+CC+D893+)'%+<,EB+CC+F893+G&%+<H:@I:>B++ J+!*+-*%+!.1%".(,%& Legitimate

Accountable

CONSISTENT

Transparent

Action

Opportunity

BUSINESS CASE

Ambitious

INVENTORY Align

DISCLOSURE

GUIDE FOR RESPONSIBLE CORPORATE ENGAGEMENT IN CLIMATE POLICY

!"#$%&'(")*%"#+&,$-."/.0*%-"

DISCLOSURE ACTION

OPPORTUNITY Consistent

Legitimate

TRANSPARENT

Align

Business Case Accountable

INVENTORY

Ambitious

Christiana Figueres-Executive Secretary, United Nations Framework Convention on Climate Change

collusion |kəӚˈlo͞oZHəӚn|

noun secret or illegal cooperation or conspiracy, especially in order to cheat or deceive others: the armed forces were working in collusion with drug traffickers | collusion between media owners and political leaders.

IS the GRSB telling the Truth?

There is no GRS- PORK, GRS-Chicken The TPP/TPA did not restrict imports based

• n carbon footprint

WWF concerns conflict-feed the world vs. species diversity? Preference for factory feedlots over range grazing Why don’t they just say “RFID and Verification?”

What are we going to do about it: The Dilemma

No check or balance Posse is not coming They have a big head start Newspapers have not covered it

What are we going to do about it: The Game Plan

Do Not accept RFID tags Blow up the Ammunition Dump-Beef Check

• ff

Contact EVERYBODY Start Sending out press releases No more mr. NICE

coercion |kōˈəӚrZHəӚn, -SHəӚn|

noun the practice of persuading someone to do something by using force or threats: it wasn't slavery because no coercion was used.

“Liberty Is the Mother, Not the Daughter, of Order”