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AUTOMOTIVE NEWS MARKETING SEMINAR: d i v e r s i t y, f l ex i b i l i t y a n d m o b i l i t y
SENIOR VICE PRESIDENT S a l e s & M a r ke t i n g a n d O p e r a t i o n s , N i s s a n U. S . A .
AUTOMOTIVE NEWS MARKETING SEMINAR: d i v e r s i t y, f l ex i b i - - PowerPoint PPT Presentation
AUTOMOTIVE NEWS MARKETING SEMINAR: d i v e r s i t y, f l ex i b i - - PowerPoint PPT Presentation
AUTOMOTIVE NEWS MARKETING SEMINAR: d i v e r s i t y, f l ex i b i l i t y a n d m o b i l i t y FRED DIAZ SENIOR VICE PRESIDENT S a l e s & M a r ke t i n g a n d O p e r a t i o n s , N i s s a n U. S . A . FEWER. BIGGER. BETTER
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Sports Multicultural Core models Super Bowl The Voice OUR GOAL IN 2014 WAS TO GO BIG ON TARGETED MARKETING OPPORTUNITIES
- FEWER. BIGGER. BETTER
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500% in
increase in in soci
- cial media
ia in interaction
2.7M vid
video eo vie views
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COLLEGE FOOTBALL PLAYOFFS
#1 cable event Over 33M viewers
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THE VOICE
GT GTR Cha Challe lenge: 5M+ Views Lif Life Coa Coach: 2.5M+ Views #RedThumb Prom Promise: 1.6M+ Views
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- 5+ years of double digit growth
- 36% sales to multicultural consumers
- #2 with US Hispanics
- #3 with African Americans (just .3 pts from #2)
- #3 with Asian American
Global UEFA Champions League Sponsorship
MULTICULTURAL
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SUPER BOWL XLIX
- Two-decade hiatus
- Improved brand OaO
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PRE PRE-GAME IN IN-GAME POST-GAME
Content Creators Teaser Spot Social #WithDad Explosion Charity Maxima Reveal Wink
A HIGHLY FLEXIBLE
PLAYBOOK
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MOST
TALKED ABOUT AUTO BRAND GLOBALLY
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+22M
YouTube views
#1
America’s favorite Super Bowl spot, winning Google/YouTube AdBlitz
TOP 10
USA Today Ad Meter
90%
Increase in purchase consideration (Source: Edmunds.com)
38K
#withdad posts
- n Twitter
MOST
TALKED ABOUT AUTO BRAND GLOBALLY
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WHAT’S NEXT
- Return of the 4DSC
- 8th-generation Maxima
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- Strong, bold styling
- Menacing, in-your-face attitude
- Cummins street cred