Action Plan for the Fresh Avocado Sector Development in Tanzania - PowerPoint PPT Presentation

Action Plan for the Fresh Avocado Sector Development in Tanzania for the benefits of Tanzanian public and private stakeholders December 2019 By Hebron A. Mwakalinga #EACMARKUP

PRESENTATION OUTLINE 1. The Vision 2. Summary of Strategic Objectives 3. Specific Strategic Objectives 4. Potential Value Chain Risks 5. Critical Success Factor 2

The VISION Tanzania avocado industry is sustainably competitive in international and regional markets and contributes significantly to poverty reduction and nutrition to local community 3

Summary of Strategic Objectives SO 1: To organize industry players so as to optimize access to services markets, commodity markets and capacity to dialogue SO 2: To increase Tanzania’s production and export of avocado from less than 9,000 tons in 2018 to more than 23,000 tons by 2029. SO 3: To promote and develop and support Tanzania’s international avocado market. SO 4: To improve efficiency in logistics. SO 5: To develop avocado value chain finance. SO 6: To improve the business environment. 4

SO: 1.0 Strategic industry players are well organized so as to optimize support for production, marketing and dialogue services Type of activities Priority Key indicator(s) Potential partners 1.1 Improve the list of 1.1.1 Support the district agricultural offices in A fully functional database of key TAHA avocado stakeholders avocado producing districts to develop and or avocado stakeholders in Tanzania DHO through collaboration improve the list of avocado value chain actors lead farmers with district (R&D, input suppliers, nurserymen, farmers, High (outgrowers horticulture officers traders, packhouse operators, suppliers of CA database) (DHOs). Make the list reefer container services, exporters, end market of members available buyers. electronically. Communicate to actors on the intentions and Stakeholders hold meetings to TAHA, DHO, Lead objectives and work with district offices to deliberate on issues affecting the farmers 1.1.2 High coordinate initial meetings and selection of development of the avocado sub- representatives. sector. 1.2 Facilitate 1.2.1 Learn from other commodity associations and High A summary of recommendations to Avocado association establishment of the boards that are functioning well in Tanzania for TAHA on the formation of an leadership national association of example the Association of Tanzania Tobacco association of avocado stakeholders TAHA, ACT, ANSAF avocado and later Traders (ATTT) in Tanzania. support formation of 1.2.2 Study the avocado associations in Kenya and High A summary of sustainability of the Organizational Devt. District and Regional South Africa to guide the sustainability of the association of avocado consultant chapters. association stakeholders in Tanzania. Avocado association TAHA 1.2.3 Facilitate the meetings to present findings and High Members commitment to Avocado association recommendations on establishment of the implement the strategy and members association business plan TAHA 5

SO: 1.0 Strategic industry players are well organized so as to optimize support for production, marketing and dialogue services Type of activities Priority Key indicator(s) Potential partners 1.3 Facilitate preparation 1.3.1 Hire an organizational development High The association has a Avocado association of the association expert to design the association's strategy and business plan TAHA and sector strategies structure, roles and responsibilities. documents that will guide the Key words are effective, efficient operations of the and sustainable. associations and the 1.3.2 Piggyback fund raising to support High Reliable sources of funding Avocado association sub-sector growth. initial operations of the association for the associations TAHA (possibly the support should run operations have been Ministry of Agric. between 3 and 5 years. confirmed. 1.3.4 Engage an expert to monitor, High The effectiveness of the Avocado association evaluate and support association increases over improvements of the performance time at least in the initial 3 of the association. - 5 years. 1.3.5 Devise and manage/implement a Low At least all operational Avocado association seamless exit of external support. costs are funded through internal sources. 6

SO: 1.0 Strategic industry players are well organized so as to optimize support for production, marketing and dialogue services Type of activities Priority Key indicator(s) Potential partners 1.4 Take active part in the 1.4.1 Establish an MoU There is close Ministry of Agriculture establishment of the between the partnership between the TAHA national horticulture horticulture agency and agency and association Avocado association development agency to the avocado association ensure interests of avocado industry are 1.4.2 Participate in all Tanzania Avocado well represented in the important meetings to Association members sit agency's agenda ensure issues pertaining in various sub-sector and to avocado value chains sectoral committees. are being effectively addressed by the agency. 7

SO 2.0 Tanzania increases its market share in the world market from less than 9,000 tons to more than 23,000 tons by 2029 ` Type of activities Priorit Key indicator(s) Potential partners y 2.1 Support the 2.1.1 Mobilize financial support for production of avocado GAP High A comprehensive proposal Mboga na Matunda consolidation, materials document prepared Olivado adaptation and Lead farmers dissemination of 2.1.2 Collect all GAP materials available, synchronize, update, adapt High A comprehensive report on Mboga na Matunda GAP training them to respective areas. the available avocado GAP Olivado materials both in materials Lead farmers printed matter 2.1.2 Translate the materials in Swahili High Sets of avocado GAP Mboga na Matunda and electronic in information are readily TARI – Uyole, TOSC English and accessible TPRI, SUA Kiswahili. 2.1.3 Disseminate through the most effective channels including social High Most farmers are able to Social media experts media, internet, printed matter, documentary, Zoom sessions, etc. adhere to GAP Traditional mass media Avocado association 2.2 Support GAP 2.2.1 Using the network established in SO 1, mobilize and train trainers Mediu There is satisfactory number Avocado association training to new (TOT) at district level. Participants to include village/ward m of certified trainers on DHOs and existing extension officers, extension officers working for lead farmers, avocado GAP Lead farmers farmers so as to suppliers of inputs and representatives of R&D firms. optimize yield 2.2.2 Monitor and evaluate the training, identify weaknesses and Low The effectiveness of the Avocado association while complying implement lessons learnt. training programme keep DHOs to market improving over time Lead farmers technical 2.5.3 Encourage district offices to establish databases of other service Low Districts have structured Avocado association specifications. providers e.g. suppliers of technologies needed in irrigation, information on avocado DHOs financial institutions, etc. and link them with farmer associations. services market in their Lead farmers areas. 8

SO 2.0 Tanzania increases its market share in the world market from less than 9,000 tons to more than 23,000 tons by 2029 ` Type of activities Priority Key indicator(s) Potential partners 2.3 Identify and provide 2.3.1 Enter into MoU with lead farmers such as Medium Quality avocado seedlings Avocado association training to commercial Africado, Rungwe Avocado, Lima Kwanza, supply chain is visible and Lead farmers nurserymen on Olivado, etc. to support the sector in the accessible by farmers. TARI production and marketing dissemination of education to produce quality DHOs of quality seedlings and planting materials. traceability. Use the 2.3.2 Using the network established in SO 1, mobilize Medium A database of nurserymen Avocado association electronic platform nurserymen at district level. is established. Lead farmers, TARI established in 1.1 above DHOs 2.3.3 Hire trainers (well versed with the crop) to Medium Key nurserymen are Avocado association provide training on nursery operations and trained and certified. Lead farmers selection of planting materials. TARI, DHOs 2.4 Establish and implement 2.4.1 Engage TPRI on the results of the survey on Low There is increase in the Avocado association a robust disease and pests done in partnership with ICIPE in 2018-19 knowledge by stakeholders Lead farmers pests early warning- and to provide baseline information for Northern on potential pest and TARI, DHOs prevention system Zone and disseminate results to farmers disease risks BCA (Biological Control enabled by ICTs. Agency) 2.4.2 Look for digital tools available in the market that High A set of tools proposed Lead farmers can help track pests, work in partnership with based on relevance and TPRI lead farmers. accessibility Avocado association SUA 2.4.3 Deploy, train and use the digital tools in tracking There is increase in the Lead farmers and forecasting of pests and diseases knowledge by stakeholders TPRI about potential pest and Avocado association 9 disease risks. SUA