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A well-established international media
Created in 1992 As an initiative from EBU* Based in Lyon, France New worldwide headquarters
* European Broadcasting Union
A well-established international media Created in 1992 As an - - PowerPoint PPT Presentation
A well-established international media Created in 1992 As an - - PowerPoint PPT Presentation
A well-established international media Created in 1992 As an initiative from EBU* Based in Lyon, France New worldwide headquarters * European Broadcasting Union 2 A trusted brand Independent Global Unbiased No infotainment No Political
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A trusted brand
Source: ad hoc research July 2012 - Please tell us what Euronews brings to you or means to you compared to other international news channels that you
- watch. 959 comments – “euronews”, “News” and “information” were removed as they were obviously the most mentioned.
Independent Global Unbiased No infotainment No Political Agenda
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We believe the difference is
- ur diversity
A BALANCED AND ACCURATE VIEW OF THE NEWS
- 25 shareholders
- 600 journalists from more than 30 nationalities
- Only multilingual news platform: 13 languages
- Independence - Integrity - Accuracy
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Euronews NEXT: All views
All views presented, allowing viewers and users to make their own informed opinion.
"Euronews NEXT is our way of evolving and adapting to the demands of our society and social media. Our mission is to empower people and their views so they can make up their own mind from a sound, reliable and trustworthy news media source. This mission is also a cause: to provide the diversity of perspectives, based on our strong multiculturalism that is at the heart of our DNA. Because all views matter, Euronews is "All Views". Michael Peters, CEO
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Expertise from talented design and creative agencies
New communication campaign A new visual identity on air New responsive design website
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A new visual identity on air
May 2016
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A new responsive design website
July 2016
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Editorial line & Programmes
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NEWS & BREAKING NEWS 24/7
The latest international news updated round the clock.
ANALYSIS
An in depth analysis of the day’s main event with duplexes, interviews and local expertise in our news + programme.
News, Breaking News, Live and Analysis
Non Linear News
World’s Famous NO COMMENT
The most striking pictures from around the world, unedited, with original sound.
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More than a breaking news channel
SPORTS
Travel & Tourism incl. weather reports Arts, Technology, Science and Education
SCIENCE, CULTURE & LIFESTYLE
Football, motorsport, winter sports… News, Finance Business, European affairs, no comment
NEWS / BIZ
World – Europe - Airport
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NEWS & CURRENT AFFAIRS
NEWS
The latest international news updated round the clock.
NO COMMENT
The most striking pictures from around the world, unedited, with original sound.
INTERVIEW
Face-to-face interviews with leading figures in the news.
THE GLOBAL CONVERSATION
International decision-makers engage with euronews’ journalists in a frank and constructive exchange
- f ideas on global affairs.
INSIGHT
An in depth coverage and analysis of the day’s main events with duplexes, interviews & local expertise
AID ZONE
Aid Zone looks at the plight of refugees and migrants, and the people and organisations trying to help them.
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BUSINESS & FINANCE
BUSINESS
The latest business and financial news.
MARKETS
Stock exchanges, currency rates and commodity prices.
TARGET
Target’s aim is unswerving and direct: get to the heart of what matters in business.
BUSINESS LINE
This week’s top stories with wider analysis and a dedicated segment focusing on the digital evolutions.
BUSINESS PLANET
Turning the spotlight on European Small & Medium Enterprises
FOCUS
An event or current affairs issue under the spotlight for in-depth analysis.
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SPORTS
SPORT
Summaries, highlights and results
- f major sporting events.
GRAVITY
Spotlight on all ski competitions, historical ski moments and striking images.
SPEED
Highlights of motorsports events around the world.
THE CORNER
The latest results of the European football leagues.
ROLEX MINUTE
A daily focus on Equestrian, Golf, Motor Sport, Tennis and Yachting
SPECIAL EVENTS
Short programmes : Africa eco race, route du Rhum
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WEATHER
METEO WORLD
An overall look at the forecasts across the continents.
METEO AIRPORT
For viewers on the move, weather forecasts of the major international airports.
METEO ON .COM
Extensive 10-day weather forecasts detailed to the City.
METEO EUROPE
Concise and constantly updated European weather forecasts.
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EUROPEAN AFFAIRS
STATE OF THE UNION
Weekly review of the main events, enriched by online users reactions.
FOCUS
An event or current affairs issue under the spotlight for in-depth analysis.
THE BRIEF FROM BRUSSELS
All the latest news, interviews and analysis concerning the EU from the euronews team in Brussels.
INSIDERS
Insiders brings in depth investigations, and exclusive reports from the field.
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SCIENCE, TECHNOLOGY, EDUCATION & MEDICINE
SCI-TECH
The latest innovations in technology and science including an extensive coverage
- f international trade shows.
FUTURIS
Bringing European’s leading research advancements to the public.
SMARTCARE
Sustainable healthcare is at the heart of Smart Care. The challenge is not only living longer, but also living smarter.
SPACE
All space related activities: science, manned flights, launches.
LEARNING WORLD
See and hear a vast range of stories covering the many facets of education.
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CULTURE & LIFESTYLE
CULT
A daily look at arts, entertainment and the world around us.
CINEMA
The latest news about the international film industry.
CINEMA BOX
A look at alternative productions to the Hollywood blockbusters.
MUSICA
Classical music: concerts, artists and festivals in Europe.
LIFE
Travelling around a different country offering a new perspective of its culture, heritage or business.
POSTCARDS
Hidden or forgotten attractions
- f a nation, a fresh look at
famous landmarks, fascinating insights and practical tips.
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TRAVEL, TOURISM & DISCOVERY
POSTCARDS
Hidden or forgotten attractions
- f a nation, a fresh look at
famous landmarks, fascinating insights and practical tips.
CITY TOUR
A visual tour of the main cities in the world
URBAN VISIONS
Travels the globe, from New York to Rio de Janeiro, to examine how our cities are dealing with the big energy challenges of the 21st century
FOCUS
An event or current affairs issue under the spotlight for in-depth analysis.
LIFE
Travelling around a different country offering a new perspective of its culture, heritage or business.
METROPOLITANS
Metropolitans zooms in on a given city, taking a look at tourism, the economy, energy issues and much more.
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Partner of major global events
From business to cinema and cultural events
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Coverage
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euronews multi platform content wherever you are
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Anticipating current and future demand for news consumption
MULTI-SCREEN SERVICES
- TV
- Desktop
- Mobile / tablets – 3 apps
- Wearable tech
Smartwatch – Google Glass
- Out-of-Home
EURONEWS SERVICES EVOLVING ON ALL PLATFORMS PARTNERED PLATFORMS
- Live & VoD services
- News curation
Flipboard – Google Play Newsstand
- Radio aggregators
- Social Media
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Euronews TV in 434 million households worldwide
277 million homes in full time: +23.1 Million Y.o.Y WORLD COVERAGE VIA CABLE, SATELLITE, IPTV AND TERRESTRIAL.
#1 COVERAGE OF EMEA
(IN MILLION HOMES)
249 242 222 188 151 150 137 116 102 75
euronews France 24 TV5 Monde CNN Int BBC World N. CNBC Eurosport Nat Geo Sky News Eurosport 2
Sources: InTV reports Q1 ’16 / Q3 ’16 for Euronews
- N. AMERICA
78m | 3.4m
- S. AMERICA
32m | 1.5m
MEA
84m | 70m
EUROPE
214m | 179m
ASIA / PACIFIC
27m | 23m
Euronews Q3 2016 by region and year on year evolution
Total | Full time
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277 Million Households in Full Time Worldwide
+23.1 Million YoY
Source: inTV distribution report Q1 2015 and euronews Q3 2016 - euronews evolution versus Q3 2015
euronews #1 in EMEA
249 242 188 187 149 137 132 116 102 EURONEWS FRANCE 24 CNN TV5 MONDE BBC W.N. EUROSPORT CNBC NAT GEO SKY NEWS
- N. AMERICA
78m | 3.4m
- S. AMERICA
32m | 1.5m
MEA
84m | 70m
EUROPE
214m | 179m
ASIA / PACIFIC
27m | 23m Total | Full time
Euronews Q3 2016 by region and year on year evolution
EMEA - (in million)
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Unique: national TV coverage via terrestrial windows
+ 223 million extra households 41 COUNTRIES AND 51 NATIONAL CHANNELS WORLDWIDE
Russia: 36.5m homes France: 27.6m homes Romania: 7.7m homes Portugal: 4.1m homes Brazil: 17m homes Congo DRC: 2m homes
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Euronews covers 213 Million Households in Europe
Source: Q3 2016 distribution report
Western Europe
‘000 households full time partial time total
Austria 3,032 3,032 Belgium 4,683 4,683 Denmark 311 311 Finland 361 361 France / Monaco 24,870 27,573 27,573 Germany 32,701 482 33,183 Greece 1,660 1,660 Iceland Ireland 1,063 1,607 1,607 Italy 7,820 7,820 Luxembourg 172 172 Netherlands 7,712 7,712 Norway 639 639 Portugal 4,152 4,095 4,152 Spain 6,318 500 6,818 Sweden 617 617 Switzerland 3,820 3,423 3,820 UK 16,254 16,254
total 116,185 37,680 120,414
Central & Eastern Europe
‘000 households full time partial time total Albania
471 471
Armenia
17 17
Belarus
2,165 2,165
Bosnia-Herzegovina
633 633
Macedonia
850 850
Serbia & Monten. & Kosovo
580 580
Bulgaria
1,331 1,331
Croatia
329 559 888
Czech Republic
195 195
Estonia
1,258 1,258
Georgia
601 583 1,184
Moldova
554 414 968
Hungary
80 80
Latvia
48 48
Lithuania
8,567 8,567
Poland
3,982 3,982
Romania
20,642 36,500 36,500
Russia
921 921
Slovak Republic
790 790
Slovenia
156 272 428
Ukraine
3,766 15,000 15,000
total 47,936 53,328 76,856
Other Europe
full time partial time total Cyprus
200 200
Malta
122 200 200
Turkey
10,171 10,171
Other Europe
4,028 2,040 6,068
total 178,642 93,248 213,909 TOTAL EUROPE 178,642 93,248 213,909
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Covering 434 Million Households Worldwide
Source: Q3 2016 distribution report
Middle East
‘000 households full time partial time total Iran 6,600 6,600 Israel 1,056 1,056 Lebanon 907 907 Saudi Arabia 5,452 5,452 Syria 2,300 2,300 United Arab Emirates 1,418 1,418 Other Middle East 11,295 11,295 total 29,028 29,028 TOTAL EUROPE 178,924 93,248 213,909 EMEA 248,554 108,711 297,284 WORLD 276,537 217,567 433,711
Africa
‘000 households full time partial time total Algeria 7,044 7,044 Egypt 14,946 14,946 Morocco 6,547 6,547 Tunisia 2,500 2,500 Other North Africa 3,365 3,365 total 34,402 34,402 Southern Africa 825 2,123 2,948 East Africa 140 140 West Africa 7,840 7,840 Central Africa 2,000 5,500 5,500 Other Africa 3,517 3,517 total 6,482 15,463 19,945
Americas / Asia / Pacific
‘000 households full time partial time total Argentina 1,015 1,015 Bolivia 20 20 Brazil 3 17,000 17,000 Chile 10 10 Colombia 151 12,000 12,000 Costa Rica 25 25 Honduras 1,000 1,000 Mexico 178 1,000 1,000 Nicaragua 51 51 Peru 63 63 Uruguay 1 1 Venezuela 18 18 Canada 921 921 USA 2,154 73,741 75,895 Caribbean 297 420 717 total 4,926 105,161 109,755 Cambodia 167 167 Hong Kong 63 63 India 2,011 2,011 Indonesia 3,290 80 3,290 Japan 3,000 3,000 Korea South 6,659 6,659 Malaysia 902 902 Mongolia 16 1,800 1,816 Philippines 205 205 Taiwan 1,520 800 2,320 Thailand 4,921 4,921 Australia 227 227 New Caledonia 5 5 New Zealand 1,015 1,015 Papua New Guinea 11 11 total 23,507 3,695 26,672
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EUROPE: 53% of TV Homes Covered Full Time 324 million
TV households
219 million
euronews coverage in Full & Partial Time
(Q3 2016)
47 71 115 173
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Q3 '16
average increase +11% YoY since 2000
In million households
173 157 143 136 111 114 108 91
EURONEWS TV5 MONDE CNBC NAT GEO
#1 inTV channel
Full time coverage In million households
LATEST
inTV Q1 2015 – euronews Q3 2016
+1% increase in coverage YoY
Germany
05.2015 Launch on Telecolumbus cable: +900,000 subs.
Spain
03.2015 euronews VoD on Indagando TV (Partial time) +530,000 subs.
Latvia
01.2015 euronews at University of Latvia, campus of 14,000 students
CO V E R AG E
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MENA: 70% of TV Homes Covered Full Time 84.5 million
TV households in MENA region
59.4 million
euronews coverage in Full Time
(Q3 2016)
Average increase +19% YoY
In million households
59,4 33,0 26,7 20,8 2,1 1,5
EURONEWS TV5 MONDE BBC WN CNBC NAT GEO EUROSPORT
#1 inTV channel
In million households
LATEST
inTV Q1 2015 – euronews Q3 2016
+1% increase in coverage YoY
Iran
02.2015 Euronews launch on Yahsat free to air: +6.6M homes
Lebanon
04.2014 euronews launch on MTC Touch offer on mobile
UAE
03.2013 euronews launched on Etisalat: +450,000 new households covered
CO V E R AG E
16 33 59
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Q3 '16
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24% of TV Homes in Sub Saharan Africa receive euronews 81.4 million
TV households
19.9 million
euronews coverage
Operators
19,9 14,2 11,4 7,9 5,8
EURONEWS FRANCE 24 TV5 MONDE BBC WN NAT GEO
#1 inTV channel
LATEST
Households in Millions inTV Q1 2015 – euronews Q3 2016
#1 coverage in SSA
Equat, Guinea
03.2015 euronews launch on UBM- EG platform in Spanish
Mozambique
02.2015 euronews in Portuguese
- n GoTV+ DTT service
Senegal
02.2015 euronews in French 3hr/day on Ouest TV (24 countries covered)
CO V E R AG E
6.5 million
euronews full time CABLE: Zuku Cable (Kenya) / SATELLITE: MultiTV, Multichoice Africa, Deukom, Camerican, Multimesh B.C., Canal Réunion, Zon (Angola), Zuku (Kenya, Tanzania & Uganda) euronews in part time in: Congo DRC, Ghana, Cameroon, Senegal, Zambia, Benin, Burkina Faso, Senegal, Mozambique, Togo, Madagascar, Niger, Mauritius, Seychelles.
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37% of TV Homes in the Americas receive euronews 295 million
TV households
110 million
euronews coverage
Coverage nearly doubled in 5 years Major Operators Covered
LATEST
- MHZ, RTN, HITN-TV and OANN (One America
News Network) (USA)
- Señal Institucional (Colombia)
- Canal 44 (Mexico)
- Futura (brazil)
Caribbean
01.2016 Deal with Digicel Play in Jamaica and Trinidid & Tobago
Colombia
06.2015 euronews in full time on Claro cable in English and Spanish
Latin America
05.2016 euronews expands in Argentina, Brazil and Mexico with TV Alphaville, TV A Cabo, Cablecom, Telecable and Gigared
CO V E R AG E
4.9 million
euronews full time
National Coverage via Nat. Channels
2 57 110 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Q3 '16
Households in Millions – euronews Q3 2016
- CABLE: Cablevision (US/mex) – Rogers, Videotron &
Cogeco (Canada), Cablevision & Supercanal (Argentina), GTD Manquehue (Chile), Cable Bahamas, Supercable (Colombia), STV (Brazil), Claro (Peru/Columbia/Nicaragua), Punta Cable & Cable + (Uruguay)
- SATELLITE: DISH Network/EchoStar and CanalSat
- IPTV: Telus & Ethnic Channel BELLTV Fiber (Canada)
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- TERRESTRIAL WINDOW
Face TV (New Zealand)
- MOBILE
CTH and Devtab (Thailand)
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APAC: +95% increase in coverage 2015 to 2016
Average +49% increase YoY past 10 years Major Operators Covered
LATEST
Japan
01.2016 Euronews on Hikari IPTV: +3M homes
India
06.2015 euronews on 5 new cable
- perators: +1.25M homes
Taiwan
08.2015 3 new contracts: +200,000 subs. Now 2.3 M homes covered
CO V E R AG E
National Coverage via
- Nat. Channels & Mobile
Households in Millions
- CABLE: TransACT ( Australia), CTH (Thailand), Hitron (Papua
New Guinea), CYCCATV (Taiwan), ABN (Malaysia), Home Cable, Neo News Network, Satellite Channel LTD, Star Broadband & TCCL (India), Duta Digital (Indonesia)
- SATELLITE: Indovision, Okevision and Top TV (Indonesia),
MNB (Mongolia).
- IPTV: PCCW (Hong Kong), TM NET (Malaysia), MOD
(Taiwan), Fetch TV & Veetel (Australia), KT Corp. (Korea), TelKomvision (Indonesia), Supreme Telecom (Cambodia), Hikari (Japan)
1.1 Billion
TV households in APAC region
26.7 million
euronews coverage in Full & Partial Time
(Feb 2016)
1 8 10 14 17 27 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Q1 '16 Q3 '16
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Global Travel Distribution AIRLINES
25 airlines, 700 aircraft
CRUISE LINES
170 ships, 61,000+ cabins
: euronews broadcast live
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30+ airports and airline lounges, 140+ private jet airports, 100+ metro stations in Spain, 80 train platforms in Poland, 11,000 restaurants & cafes in Greece, etc
Status: June 2016
HOTELS
1.3M hotel rooms covered live worldwide
PUBLIC SCREENING
22,660 screens worldwide
Global Travel Distribution
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Performance
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Success you can measure
TV CHANNEL
38.7 M
daily reach
270.4 M
Monthly reach
Europe – GWI Q4 2016
WEBSITES APPS
5.7 M 16.0 M
page views
unique browsers
3.2 M 26.1 M
page views
unique browsers
5.0 M 37.5 M
views unique users
Comscore MMX Dec 16 – YT CMS Jan 17
YOUTUBE
334 K 3.9 M
page views
unique browsers
SMART-TV
3.8 M
listeners
Infomaniak Jan 17
7.4 M fans
Social networks CMS Jan 17
RADIO SOCIAL
Comscore DAX Jan ‘17 Comscore DAX Jan 17
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GWI methodology in short
Source: GlobalWebIndex 2016 – online population aged 16-64 in 34 countries worldwide - monthly reach TV + Digital
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How do we measure such a diverse audience?
Source: Ipsos Affluent Europe 2016
Ipsos Affluent Survey 2016: methodology
- Survey conducted by Synovate, now part of Ipsos
- Ipsos Affluent Survey (formally EMS) created in 1995 and
conducted in 21 countries
- Methodology: mixed mode telephone / postal and
- nline.
- Universe: Main Income Earners in the top 20% of
households by income
- Universe size: 52.2 million
- Age groups: 21 – 74 years old.
- Sample size: 27,751
- Fieldwork: full year 2015 (continuous fieldwork)
- Ipsos Affluent is representative of the population of the
country
(except Russia & Turkey, survey conducted in main cities only).
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Eureka model
list of people meters under subscription
Country Sources Eurodata TV Worldwide &: Austria AGTT / GfK Teletest Belgium CIM / GfK Audimetrie Belarus GEVS Moldova TV MR / AGB Nielsen Media Research Norway TNS Gallup Poland Nielsen TAM Romania ARMA / GfK Romania Russia* TNS Russia Serbia Nielsen TAM Slovenia Nielsen TAM Spain Kantar media Switzerland Publica Data AG / Mediapulse TV-Panel Portugal CAEM Country Channels Sources Eurodata TV Worldwide &: Armenia ArmNews TV MR AM / AGB Nielsen Media Research Cyprus RIK 2 Nielsen TAM France France 3 Médiamétrie - Médiamat Ireland RTE 1 / 2 Nielsen TAM Italy Rai 1 Auditel / Nielsen TAM Portugal RTP2 / RTP N CAEM Switzerland (Fr) RTS Un Publica Data AG / Mediapulse TV-Panel France 3 Switzerland (It) RSI LA 2 Rai 1 Turkey TRT HABER Kantar Media Turkey / TIAK Ukraine First National TAM Panel GfK Ukraine
euronews 24/7 feed (12 countries) euronews audience on national TV (15 windows)
*In Russia, cable / satellite (euronews in 24/7) and terrestrial windows (euronews on Kultura TV) audiences are combined.
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Euronews brand: a global impact on all continents
A S I A P A C I F I C
180.5 M
M I D D L E E A S T A F R I C A
5.1 M
E U R O P E
50 M
N O R T H A M E R I C A
32.3 M
L A T I N A M E R I C A
20 M
Source: GlobalWebIndex Q4 2016 – online population aged 16-64 in 34 countries worldwide - monthly reach TV + Digital
287.9 M
per month worldwide
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Euronews brand: a global impact on all continents
A M E R I C A S
Source: GlobalWebIndex Q3 2016 – online population aged 16-64 in 34 countries worldwide – monthly reach TV + Digital
E U R O P E A S I A
USA 28.4 M Brazil 14 M Mexico 5.2 M Argentina 1.65 M Canada 1.6 M China 87.8 M India 41.1 M Indonesia 5.8 M Vietnam 4.5 M Thailand 3.4 M Philippines 3.1 M
- S. Korea
2.4 M Malaysia 2.1 M Japan 1.7 M Australia 1.1 M Taiwan 807 K Hong Kong 431 K Singapore 305 K Russia 15.4 M Turkey 6 M Germany 5 M Italy 4.3 M UK 4.3 M France 3.9 M Spain 3.2 M Poland 3.1 M Portugal 1.3 M Belgium 842 K Netherlands 813 K Sweden 414K Ireland 345 K
M E & A F R I C A
- S. Africa
1.9 M Saudi Arabia 1.9 M UAE 1.3 M
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Number 1 inTV channel in Europe
3,5 1,4 1,2 0,3
euronews CNN BBC World News CNBC
Source: Eureka S1 2016 – Adults daily reach in million
#1 TO REACH EUROPEAN ADULTS #2 TO REACH THE ELITE
Source: Ipsos Affluent Europe 2016 daily reach in 000
1 605 1 448 1 415 576 523 389 358 328 113
CNN euronews BBC WN CNBC Bloomberg TV France 24 Aljazeera RT Russia Today DW-TV
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Reaching premium audiences
Source: IPSOS EMS Europe/Middle East/Africa 2016 – Index base 100 the average EMS universe – monthly reach of euronews TV + digital (sites & apps)
URBAN, MALE, LATE FORTIES FREQUENT TRAVELLERS
euronews index Male 65% 108 21-34 19% 99 35-44 26% 96 45-54 26% 98 55-74 29% 107 euronews index Influential Opinion Leader 12% 141 Business Decision Maker 23% 130 Involved In Capital Expenditure Of €30K+ 26% 126 3+ Air Trips 49% 120 Bought Luxury goods 65% 110
OPINION LEADERS & DECISION MAKERS HIGH SPENDING POWER A TASTE FOR LUXURY
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Euronews Brand Reaches Premium Audiences Across the Globe
Global Monthly Brand Reach
Source: GWI Q4’15 – Q3’16 / 1only since Q1’16 euronews brand reach = watched on TV online or offline, or visited the euronews website on any device
MILLENNIALS
- 62% Male
- 32 average age
- 260M own a Smartphone
- 213M agree ‘I always like to
try new products’
- 197M are Tech Savvy †
*Vacation or Business Trip Abroad Once every 2 or 3 months or At least once a month / **Company Owners/CEO/Chairman/President
† Any Agree ‘Having the latest technological products is very important to me’ / # Any Agree ‘I tend to buy the premium version of a product’
INTERNATIONALISTS
- 215M agree ‘I’m interested in
- ther cultures & countries’’
- 105M Freq. Int’l Travellers*
- 64M Reg. Int’l Business Travellers1
- 58M Reg. Int’l Leisure Travellers1
- 47M Plan to buy a holiday
abroad in next 6 months
PREMIUM AFFLUENTS
- 194M Prefer Premium products#
- 188M agree ‘I am proactive about
investing money’
- 165M agree ‘I would consider
myself to be much more affluent than the average.’
- 84M Top 25% Income Earners
BUSINESS LEADERS
- 85M Decision Makers
(incl. Senior DMs)
- 51M Manage Company
Budgets
- 40M Company Strategists
- 23M C-Suites**
- 9M Directors
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46 Euronews #1 Daily Int’l News Channel to Reach Top Level Management
Base: Top Level Management (Chairman, CEO, President or MD); Universe: 2,773,000; Source: Ipsos Affluent Survey Europe 2016
Daily TV Reach in 000’s
100 97 76 40 29 26 19 10 10
euronews CNN BBC World News Bloomberg TV CNBC France 24 Aljazeera English RT Channel DW-TV
TOP LEVEL MANAGEMENT
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47 Euronews Consumers are Influential Business Leaders & Decision Makers
2.7M
Business Decision Makers [Index 131]
1.3M
Influential Opinion Leaders [Index 143]
1M
C-Suites [Index 152]
Every month euronews TV reaches…
147 143 141 140 134 133 122
Taken exec decisions for
- perations abroad
Raised capital / invested for company Keynote speaker at conference/seminar Meetings abroad with foreign execs Worked on int'l business strategies Set up new company Formulated a strategic business plan
Business Activities in the last 12 months [Index vs. Avg. Affluent European] Index = 100
Euronews viewers are more likely to be involved in Int’l Business Decision Making & Investment…
Base: euronews Monthly Cross-Platform Reach (TV or Digital) ; Universe: 12,001,000; Source: Ipsos Affluent Europe 2016
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BBCWN in the UK
- BBC World News is not available on paid-TV in the UK. In the UK, its equivalent is BBC News, a
national news channel free from advertising (financed by the licence fee). Because of the way the BBC is financed they are not allowed to broadcast advertising in the UK. Therefore BBC WN is not available on any domestic satellite or cable platforms. (eg Sky, Virgin, Freeview, Freesat, BT TV etc.)
- BBC World News is only accessible through free to air European satellite providers (Astra and
Hotbird primarily) but this means any potential viewers will need to have specialist (not a Sky dish) satellite equipment specifically set up to receive European signals. The most recent publicly available BBC reports suggest this is as little as 1m UK households (around 3.5% of all UK TV households). It also worth noting this number has fallen from 1.3m in 2010.
- BBC.com automatically re-directs to BBC.co.uk and therefore all advertising that appears on
BBC.com is geo-blocked for UK users
- By contrast euronews is in 16.3m UK households.
Extremely limited distribution
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TOURISM
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Why Choose euronews for Travel Advertising?
THE PERFECT EDITORIAL FIT
6+ Travel Programmes… you can be part of
- r associated with
EURONEWS = TRAVELLERS
Europe: #1 Destination and #1 Region of Origin euronews world coverage euronews leader in Europe
TRIED AND TRUSTED
Hundreds of travel brands advertise on euronews Airlines Tourism boards Hotels …
EURONEWS = LARGE UPSCALE AUDIENCE OF FREQUENT TRAVELLERS
58.8 Million Regular Int’l Holiday Makers 54.2 Million Regular Int’l Business Travelers Total 12.1 Million Flights last year On average, 23 nights spent in hotels a year Triple your reach by adding Digital to TV
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Euronews Consumers are Int’l Travellers with a Thirst for Exploring Countries & Cultures
Source: Ipsos Affluent Survey Europe 2016 (Euronews Monthly TV Audience Universe: 10,002,000)
6.5M
Int’l Travellers
5.6M
Int’l Leisure Travellers
2.3M
Int’l Business Travellers
75% agree I enjoy going to
new travel destinations
71% agree I value
exploration & discovery
68% agree I like discovering off
the beaten track places on holiday
62% agree I am very interested in
learning about foreign cultures
23.3M
Total Holidays Abroad in last 12 months
31.9M
Total Holidays in Own Country in last 12 months
SLIDE 52
Euronews Brand Globally Reaches Millions of Regular Travellers
*once every 6 months/once every 2-3 months/once a month, **once every 2-3 months / once a month Base: euronews brand watched on TV online or offline, or visited the euronews website on any device; Source: GWI Q2’15 – Q1’16
52
136.1M Interested
in Travel & exploring new places (50%)
58.8M Regularly
vacation abroad*
(20%)
54.2M Regularly
travel abroad for business** (19%)
Monthly Reach in Millions & % of euronews’ monthly brand audience reach
SLIDE 53
Euronews Brand Users are Culturally Diverse Global Citizens
53
200.9M (74%) agree
I like to be surrounded by different people, cultures, ideas & lifestyles
206M (75%) agree
I like to explore the world around me
204M (75%) agree
I am interested in other cultures & countries
192.5M (70%) agree
I am interested in international events
Base: euronews brand watched on TV online or offline, or visited the euronews website on any device [Any Agree} ; Source: GWI Q2’15 – Q1’16
Monthly Reach in Millions & % of euronews’ monthly brand audience reach
SLIDE 54
They are Always Thinking of Their Next Vacation Abroad
54
Base: euronews brand watched on TV online or offline, or visited the euronews website on any device Source: GWI Q2’15 – Q1’16
FUTURE PURCHASE INTENTIONS
(next 6 months)
- 40.1M a Vacation abroad (15%)
- 37.9M a Vacation in their own country (14%)
RECENT PURCHASES (last 6 months)
- 84M Vacation in their own country (31%)
- 66.6M Vacation abroad (24%)
- In the last month 81.6M bought Travel items
such as plane tickets/hotel rooms (30%)
Monthly Reach in Millions & % of euronews’ monthly brand audience reach
SLIDE 55
euronews’ audience are Frequent International Flyers
Base: euronews Daily Cross-Platform Reach (TV or Digital) Source: Ipsos Affluent Europe 2016
55
Euronews consumers took a total 12.1 Million flights last year Frequent Int’l Flyers
- No. air trips last year for business or
leisure
Daily euronews Index Reach %
1+ 1.3M 68% 110 3+ 766K 40% 133 6+ 406K 21% 170
Int’l Leisure Travellers
- No. leisure air trips last year
Daily euronews Index Reach %
1+ 1.1M 58% 104 3+ 573K 30% 128 6+ 234K 12% 169
Int’l Business Travellers
- No. business air trips last year
Daily euronews Index Reach %
1+ 526K 28% 158 3+ 339K 18% 191 6+ 175K 9% 210
Index base 100 = average Affluent Europe population
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Euronews #2 for reaching Travellers in Continental Europe
Daily TV Reach (000s)
943 849 717 335 317 257 198 188 73 CNN euronews BBC World News CNBC Bloomberg TV France 24 Aljazeera English Russia Today DW-TV
International Travellers (1+)
- Freq. International Travellers (3+)
582 472 439 222 207 159 124 122 47 CNN euronews BBC World News CNBC Bloomberg TV France 24 Russia Today Aljazeera English DW-TV
Base: Continental Europe Int’l Travellers (1+) / Frequent Int’l Travellers (3+); Universe: 26,539,000 / 12,674,000; Source: Ipsos Affluent Europe 2016 Continental Europe = 19 markets, excl. UK & Ireland
SLIDE 57
euronews’ audience are Frequent Hotel Guests
Base: euronews Daily Cross-Platform Reach (TV or Digital) Source: Ipsos Affluent Europe 2016
57
On average, euronews consumers spent 23 nights in hotels each over the last 12 months Total Hotel Stays
- No. hotel nights last year for business or
leisure
Daily euronews Index Reach %
11+ 1.2M 64% 111 21+ 816K 43% 124 31+ 472K 25% 135
Leisure Guests
- No. hotel nights last year for leisure
(abroad or in own country)
Daily euronews Index Reach %
11+ 792K 42% 109 21+ 291K 15% 119
Business Guests
- No. hotel nights last year for business
(abroad or in own country)
Daily euronews Index Reach %
11+ 291K 15% 144 21+ 125K 7% 157
Index base 100 = average Affluent Europe population
SLIDE 58
euronews’ consumers are Affluent Upmarket Travellers
Base: euronews Daily Cross-Platform Reach (TV or Digital) Source: Ipsos Affluent Europe 2016
58
They travel often, enjoy upmarket hotels and have a higher propensity to fly 1st or Business Class
Index base 100 = average Affluent Europe population
Luxury Travels in the past 12 months
euronews Index Holiday Over €2,000 31% 123 Upmarket 4/5* hotel or resort 44% 106 3+ holidays 64% 108 4+ holidays 48% 116 3+ holidays abroad 37% 119 4+ holidays abroad 27% 132 1st Class Int’l Air Travel 15% 215 Business/Club Class 24% 173 1st or Business/Club class 26% 170
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Digital
2
SLIDE 60
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Booming number of consumers across euronews digital services
Source: Comscore DAX – monthly Unique browsers - *2016 so far
Trend
Source: Comscore DAX – Jan ‘17
Latest performances
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Around-the-clock coverage in 13 languages
- Live stream, VoD, radio, 10-year archives and 10-
day global weather
- Digital-exclusive articles and video footage
- 35,000 videos and 460,000 articles available
anytime
- Navigation organised by Vertical and theme
Business, World News, Culture, SciTech, Travel and Luxury
- TV Programmes can be found via feature boxes or
listings
Arabic English French German Greek Hungarian Italian Persian Portuguese Russian Spanish Turkish Ukrainian
5.7 M 16.0 M
page views
unique browsers
Comscore DAX Jan ’17 (Websites)
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3 Apps built with our consumers’ habits in mind
Comscore DAX Jan ’17 (Apps)
3.2 M 26.1 M
page views
unique browsers
SLIDE 63
euronews catch-up TV at home
63
- Euronews : the world’s most prevalent media on Smart TV, available on all major TV brands
- A wide range of videos accessible via an easy-to-use web interface In up to 8 languages
English, French, German, Italian, Portuguese, Russian, Spanish, Turkish
- Latest news bulletins, culture & flagship programme "No Comment”
Comscore DAX Jan ‘17
334 K 3.9 M
page views
unique browsers
Samsung LG Sony Panasonic Philips Toshiba Thomson Bang & Olufsen Google TV Grundig Haier Hisense Humax Ikea Loewe Roku Sharp TCL TechniSat Vestel
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64
Expand reach to an extra 5 million euronews’ YouTubers
- euronews certified as a YouTube Specialist (MCN)
- 20 channels, Live and Vod services
- Less than 1% duplication with site: a new audience
- We can run display campaigns,
create customs playlists of content and complete channels on demand which includes management and optimisation.
Comscore MMX Dec ‘16– YT CMS Jan ‘17
5.0 M 37.5 M
views unique users
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euronews Digital and DAB radio
Infomaniak Jan ‘17
- On euronews.com, app and vast range of
partners’ services
- In close to 200 countries worldwide
- 6 languages
- ~3.8 million listeners / month
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euronews engaging with millions of fans & followers
- euronews active on all the main social media platforms
- +1 M fans and followers in 6 months
- Services offered in up to 13 languages
- Other services including Vine, Flickr, Tumblr
2.6 M 508 K 3.3 M 518 K
Comscore Social network CMS Jan ‘17
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13 languages: a key asset to reach the world
ComScore DAX – euronews.com – Jan ‘17
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68
reaching a global audience
ComScore DAX – euronews.com – Jan ‘17
SLIDE 69
43% of euronews pages are viewed on a mobile or a tablet
Source: Comscore Digital Analytix – Dec 2016, euronews websites
Our website is consumed on all devices
Type of device on which euronews services are consumed (page views)
Computer 57% Mobile 36% Tablet 7%
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70
Increase reach by 20% adding euronews digital to TV
3.9% 13.4% 22.5%
~1 elite in 4 consume euronews brand once a month
36
countries In EMEA
Increase reach by a third adding euronews digital
Source: IPSOS EMS Europe, Middle East and Africa 2016 Euronews brand (TV + Digital) reach in EMEA / Daily – weekly and monthly
10.9m
13m +20% over TV
Monthly reach
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We will provide a tailor-made solution to answer your communication
- bjectives
- TV and radio spots
- Sponsorship
- Corporate profiles
- Vignettes
- Ad funded programmes
- Smart TV banners
- Display including MPU and leaderboards
- Rich media interactive formats
- Pre rolls
- YouTube packages
- Mobile & tablets interstitials
INNOVATIVE FORMATS CROSS-PLATFORMS
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trusted by major brands
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Trusted by Major Tourism Brands
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euronews benefits in short
- Independence and integrity
- Complete and concise reporting on world events
- Understood by the majority, on all platforms
- Multi-screen offer fitting upmarket needs :
- n-air - online – mobile - tablet
- World coverage anytime, any device
- #1 news channel in Europe.
- TV added value: national penetration in key markets
- Trusted by major brands
SLIDE 75
A world media group
DIGITAL LAUNCH: 01/01/16 TV LAUNCH: 20/04/16
A media for Africans, by Africans, but relying on the same know-how and editorial independence
SLIDE 76