A Competitive Market What can we learn from the Discounters? - - PDF document

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A Competitive Market What can we learn from the Discounters? - - PDF document

Mar 13, 2023 277 likes •356 views

SGF Study Tour 2015 Professor Leigh Sparks, Institute for Retail Studies, University of Stirling www.stirlingretail.com www.stirlingretail.com www.stirlingretail.com www.stirlingretail.com A Competitive Market What can we learn from the

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SGF Study Tour 2015

Professor Leigh Sparks, Institute for Retail Studies, University of Stirling

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A Competitive Market – What can we learn from the Discounters?

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The Spider Diagrams

  • Just over 40

respondents

  • 15 categories in the

questionnaire

  • Not all stores had all

categories

  • So numbers can be

misleading – focus on tendencies

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The Spider Diagrams - 2

  • The shapes are interesting
  • Poundland,

Poundstretcher and B&M have very similar shapes and strengths

  • Iceland skewed by

specialist Frozen

  • Aldi and Lidl general

competition (fresh and chilled)

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The Overall Scores

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Category Highest Scores

Category Highest Score Retailer Fresh Foods 3.88 Lidl Chilled Foods 3.76 Lidl Frozen 4.19 Iceland Canned Veg 2.56 Lidl Cereals 2.83 Aldi Tea/Coffee 2.42 Aldi Bakery 4.09 Lidl Household/Toiletries 3.67 Poundland Crisps/Confectionery 3.11 Poundland Soft Drinks 2.64 Poundland Wines/Beers/Spirits 3.06 Lidl Newspapers/Magazines 1.41 Lidl Cards/Stationery 2.47 Poundland Store Layout 3.17 Poundland Customer Service 2.64 Poundland

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Retailer Highest and Lowest Scores

Retailer Highest Lowest Lidl Bakery (4.09) Cards/Stationery (0.94) Aldi Fresh Foods (3.67) Cards/Stationery (0.75) Poundland Household/toiletries (3.67) Wines/beers/spirits (0.69) Iceland Frozen (4.19) Newspapers/magazines (0.67) B&M Household/toiletries (2.75) Newspapers/magazines (0.58) Poundstretcher Household/toiletries (2.94) Newspapers/magazines (0.53)

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Word Clouds

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Themes by Selected Store

  • Lidl – Bakery, Scottish

Range

  • Aldi – Products,

Scottish, Price, Layout

  • Poundland - Range

(negative)

  • Poundstretcher – Post

Office

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What Did We Learn?

  • Collective and Individual

Learning/Sharing

  • The Good are Very Good,

but standards low in others

  • Focus, Commitment, Stick to

Core

  • Customers’ Perceptions
  • Be Aware but Not

Necessarily Scared

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Web: www.stirlingretail.com Email: Leigh.sparks@stir.ac.uk Telephone: 01786 467384 Twitter: sparks_stirling

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