A BUBBLE BURST: SOCIAL MEDIA ISN'T WHAT WE THOUGHT IT WOULD BE - PowerPoint PPT Presentation

A BUBBLE BURST: SOCIAL MEDIA ISN'T WHAT WE THOUGHT IT WOULD BE David Allison @BAdavid T ext

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1. Who Am I?

2. What Do I Do All Day, Where, and to Whom?

3. Social Media: The Tarnished Silver Bullet

SOCIAL MEDIA: THE TARNISHED SILVER BULLET

SOCIAL MEDIA: THE TARNISHED SILVER BULLET

What happened? A billion bits of spittle with explanation points.

Have you seen our virtual tour? It’s awesome! Please RT! !

Like us on FB and you could win a coupon for 10% off eyebrow waxing!

It’s snowing like crazy out there, but our sales centre is still open! #Winter

Guess our most popular floor plan. It’s this one! #WhoKnew?

OMG! There’s a coffee shop on the corner that serves really good coffee! LOL!

Happy Easter everyone! Don’t forget to buy a condo! #ChocolateBunnies

4. Don’t Throw the Social Media Baby Out With the Bath Water

Social Media tools, in some cases, for some objectives, are very powerful

Here are a few examples

GOOGLE JUICE

INTRODUCING YOURSELF TO YOUR NEW NEIGHBOURS

CROWDSOURCING COMMERCIAL TENANT MIX

THE SPACE BETWEEN BUILDINGS

POST-SALE CONTENT

5. From the Bottom of the Tool Box: Old Friends Worth Revisiting

WEBSITES

DIRECT MAIL WORKS AGAIN

SALES CENTRES

MEMORABLE AND STRIKING INTERIORS

ASPIRATIONAL LIFESTYLE CUES

EVERYTHING CAN BE DONE BETTER. EVEN BALLOONS.

STATEMENT ARCHITECTURE

THINK FRESH PATHING THOUGHTS

BUILD A SENSE OF COMMUNITY

TAKE ADVANTAGE OF NEW TECHNOLOGIES

HELP THE VISUALIZATION-IMPAIRED

6. Bigger Thoughts for Immediate Future

WATCHDOGS OR CHEERLEADERS?

SCATTERED MINDS

STIMULUS CHOICE PARALYSIS

THE END OF TEXT

7. One Easy Idea to Implement Tomorrow

5% BUDGET

Success will come, over time, from a wide-eyed willingness to try new things.

Questions?

A BUBBLE BURST: SOCIAL MEDIA ISN'T WHAT WE THOUGHT IT WOULD BE David Allison @BAdavid T ext