A BUBBLE BURST: SOCIAL MEDIA ISN'T WHAT WE THOUGHT IT WOULD BE - - PowerPoint PPT Presentation

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A BUBBLE BURST: SOCIAL MEDIA ISN'T WHAT WE THOUGHT IT WOULD BE - - PowerPoint PPT Presentation

Jun 18, 2023 11 likes •521 views

A BUBBLE BURST: SOCIAL MEDIA ISN'T WHAT WE THOUGHT IT WOULD BE David Allison @BAdavid T ext !"#$%!&'()'*+,-./0 12' 345'!6'78 92' 34:.'%5'7'%5'!;;'%:<='34/>/=':,?'.5'34568 @2'

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A BUBBLE BURST:

SOCIAL MEDIA ISN'T WHAT WE THOUGHT IT WOULD BE

David Allison @BAdavid T ext

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!"#$%!&'()'*+,-./0

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  • 1. Who Am I?
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  • 2. What Do I Do All Day, Where,

and to Whom?

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  • 3. Social Media:

The Tarnished Silver Bullet

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SOCIAL MEDIA: THE TARNISHED SILVER BULLET

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SOCIAL MEDIA: THE TARNISHED SILVER BULLET

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What happened? A billion bits of spittle with explanation points.

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Have you seen our virtual tour? It’s awesome! Please RT! !

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Like us on FB and you could win a coupon for 10% off eyebrow waxing!

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It’s snowing like crazy out there, but our sales centre is still open! #Winter

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Guess our most popular floor

  • plan. It’s this one! #WhoKnew?
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OMG! There’s a coffee shop on the corner that serves really good coffee! LOL!

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Happy Easter everyone! Don’t forget to buy a condo! #ChocolateBunnies

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  • 4. Don’t Throw the Social Media Baby

Out With the Bath Water

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Social Media tools, in some cases, for some objectives, are very powerful

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Here are a few examples

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GOOGLE JUICE

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INTRODUCING YOURSELF TO YOUR NEW NEIGHBOURS

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CROWDSOURCING COMMERCIAL TENANT MIX

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THE SPACE BETWEEN BUILDINGS

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POST-SALE CONTENT

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  • 5. From the Bottom of the

Tool Box: Old Friends Worth Revisiting

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WEBSITES

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DIRECT MAIL WORKS AGAIN

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SALES CENTRES

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MEMORABLE AND STRIKING INTERIORS

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ASPIRATIONAL LIFESTYLE CUES

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EVERYTHING CAN BE DONE BETTER. EVEN BALLOONS.

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STATEMENT ARCHITECTURE

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THINK FRESH PATHING THOUGHTS

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BUILD A SENSE OF COMMUNITY

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TAKE ADVANTAGE OF NEW TECHNOLOGIES

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HELP THE VISUALIZATION-IMPAIRED

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  • 6. Bigger Thoughts for Immediate Future
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WATCHDOGS OR CHEERLEADERS?

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SCATTERED MINDS

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STIMULUS CHOICE PARALYSIS

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THE END OF TEXT

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  • 7. One Easy Idea to

Implement Tomorrow

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5%

BUDGET

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Success will come,

  • ver time, from

a wide-eyed willingness to try new things.

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Questions?

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A BUBBLE BURST:

SOCIAL MEDIA ISN'T WHAT WE THOUGHT IT WOULD BE

David Allison @BAdavid T ext