SLIDE 3 9/26/2018 3 The Gruen Von Behrens Story
5
Gruen Von Behrens
May 14, 1977 – September 8, 2015
- Began dipping at 13
- Developed oral cancer at 17
- Given 25% chance of survival
- Endured 40 operations, radiation &
chemotherapy
- Lost all teeth, jawbone, half his tongue,
skin on his face, & neck muscle
- Face was patched with skin & muscle from
his leg
- Permanently slurred speech
“Don't do it, it ruined my life.”
Before he passed away in 2015, he had spoken to ~2 million children in all 50 states & all 10 Canadian provinces about the harms of smokeless tobacco
- Sports participation by high‐school males1
- Modeling of smokeless tobacco use by family, friends & others 2‐4
- Perceived use by baseball coaches, teammates & other baseball
athletes of similar age3 Social Influence Predicts Youth Adoption of Smokeless Tobacco
6
1 Davis, et al., J Adolesc Health, 1997;21:97‐101 2 Riley, et al. J Adolesc Health, 1991;12(1):15‐21 3 Walsh, et al., Tob Control, 2009;9 Suppl 2:II32‐9 4 Gansky, et al., J Public Health Dent, 2009;69(2):116‐24