2018 financial half year results presentation
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2018 FINANCIAL HALF YEAR RESULTS PRESENTATION 16 FEBRUARY 2018 BARCLAY NETTLEFOLD, GROUP CEO PETER CARGIN, GROUP CFO AGENDA HIGHLIGHTS H1 FY18 OPERATIONAL REVIEW H1 FY18 FINANCIAL RESULTS FY18 STRATEGIC PRIORITIES FY18


  1. 2018 FINANCIAL HALF YEAR RESULTS PRESENTATION 16 FEBRUARY 2018 BARCLAY NETTLEFOLD, GROUP CEO PETER CARGIN, GROUP CFO

  2. AGENDA • HIGHLIGHTS • H1 FY18 OPERATIONAL REVIEW • H1 FY18 FINANCIAL RESULTS • FY18 STRATEGIC PRIORITIES • FY18 OUTLOOK • APPENDIX THE LEEDER | WA QMS Media Limited | H1 2018 Financial Year Results | 2

  3. HIGHLIGHTS THE G | VIC QMS Media Limited | H1 2018 Financial Year Results | 3

  4. H1 FY18 FINANCIAL HIGHLIGHTS DELIVERING ON RESULTS REVENUE NPAT NPATA UNDERLYING EBITDA UP 27% UP 25% UP 11% UP 20% to $22.7m to $8.3m to $99.0m to $12.4m FY18 UNDERLYING NET DEBT / CASH CONVERSION DIVIDEND UNDERLYING EBITDA EBITDA GUIDANCE 1.0 cps 70% 1.7x $44m-$46m QMS Media Limited | H1 2018 Financial Year Results | 4

  5. H1 FY18 OPERATIONAL HIGHLIGHTS DELIVERING ON OUR STRATEGY • Continued consolidation of landmark digital footprint. DELIVERING ON DIGITAL • Targeted growth, premium quality, strategic locations. DEVELOPMENTS • Successful integration of Canberra Airport and delivery of additional small format digital across Gold Coast street furniture and Auckland Transport network. • Expansion of digital platform across multiple formats – Digital, Outdoor & Sport. • QMS Sport – securing FFA, NRL, and significant virtual opportunities. MULTI-PLATFORM • Canberra Airport. ENGAGEMENT • Digital Commons – extending online and mobile media audiences across digital outdoor. • Continued investment in the Datalab to drive audience understanding and enhance GROWING CAPABILITY IN DATA, data capabilities. TECHNOLOGY & ANALYTICS • Launch of industry first Digital Transaction Platform in New Zealand. QMS Media Limited | H1 2018 Financial Year Results | 5

  6. H1 FY18 MARKET OVERVIEW H1 FY18 AUSTRALIAN MEDIA REVENUE H1 FY18 AUSTRALIAN BILLBOARDS REVENUE UP 15% | UP 6% UP 39% | UP 12% QMS OMAINDUSTRY QMS OMAINDUSTRY QMS GROUP DIGITAL MEDIA REVENUE H1 FY18 NEW ZEALAND MEDIA REVENUE 66% VS 43% UP 11% | UP 10% QMS H1 FY18 OMANZINDUSTRY H1 FY17 Source: OMA/OMANZ QMS Media Limited | H1 2018 Financial Year Results | 6

  7. H1 FY18 OPERATIONAL REVIEW THE CAPITALS | ACT QMS Media Limited | H1 2018 Financial Year Results | 7

  8. DIGITAL DEVELOPMENT Strong momentum in Australia and New Zealand digital GROWTH IN DIGITAL MEDIA REVENUE pipeline. AUSTRALIA • Extending geographic footprint in strategic markets. DIGITAL DEVELOPMENT • 24 landmark digital sites switched on in H1 FY18, includes 7 represented sites. PIPELINE • H2 FY18 target of 13+ new landmark digital sites. • FY18 guidance increased to 112+ landmark digital sites by 30 June 2018. • Average Australian digital lease tenure of 14 years. H1 FY17 H1 FY18 Committed to sustainable growth through strategic digital developments. NEW ZEALAND • Consolidating footprint in fastest growing outdoor category, roadside billboards. • Small format development complementing landmark digital presence. • Addition of Canberra Airport to digital portfolio, provides presence in high-value market. H1 FY17 H1 FY18 QMS Media Limited | H1 2018 Financial Year Results | 8

  9. STRATEGIC DIGITAL DEVELOPMENT THE CAPITALS THE LAKES PARNELL ROAD THE QUEEN THE PALM THE VICTORIA COURTENAY PLACE QMS Media Limited | H1 2018 Financial Year Results | 9

  10. AUSTRALIA PERFORMING AHEAD OF THE MARKET Solid performance across Australian media, well ahead of the market. • Successful integration and relaunch of Canberra Airport concession, delivering significant increase in revenue generation. • Gold Coast street furniture concession fully sold ahead of Commonwealth Games in April 2018, including additional digital rollout. Building QMS Sport into the largest sports media rights holder. • Strong platform of sports media rights for all major codes now secured: • Successful renewal of Football Federation Australia (FFA) signage services agreement; • Strategic alliance with Techfront Australia, providing exclusive sales media rights for all NRL games including finals and State of Origin Series; which • Complements existing media rights across Super Netball, Rugby Union, AFL and V8 Supercars. • 588 individual sporting events now represented – increase of 54% since acquisition. • Positive signs of growth across outdoor media and sports platforms. • Continue to look at opportunities to expand our Sports portfolio – virtual signage, international. Continued investment in the Datalab to drive audience understanding and enhance data capabilities. • Bespoke data and analytics tool in final testing and calibration stage. • Delivering unique dynamic audience insights, providing greater client targeting opportunities and ROI. • Additional advanced data projects in development, delivering further segmentation layers and convergence with other forms of digital media. QMS Media Limited | H1 2018 Financial Year Results | 10

  11. NEW ZEALAND LEADING THE MARKET IN DATA AND TECHNOLOGY Continue to deliver strong digital signage growth. • Targeted landmark digital billboard growth across key areas and precincts, such as Wellington Airport and Britomart Plaza. • Solid sales and development growth across Auckland Transport. Successful launch of the Digital Transaction Platform (DTP). • New Zealand first for roadside digital billboards, providing advertisers with the ability to buy QMS’ premium digital inventory, on an audience impression basis. • Provides increased buying flexibility and efficiency for advertisers. • Significant opportunity for digital outdoor to be considered with, and compete for, online media investment. Expansion into digital verticals to provide additional skills and capabilities. • Strategic acquisition of a majority stake in Digital Commons, leading third party digital representation agency. DIGITAL • Specialise in online and mobile media and will be QMS’ primary sales channel partner for our DTP. TRANSACTION PLATFORM • Reinforces our strategic priority of connecting audiences through multi-platform engagement and customised content. QMS Media Limited | H1 2018 Financial Year Results | 11

  12. H1 FY18 FINANCIAL RESULTS THE LAKES | NSW QMS Media Limited | H1 2018 Financial Year Results | 12

  13. CONTINUED GROWTH DRIVEN BY DIGITAL ROLLOUT AND ACQUISITIONS • Continued strong revenue growth reflects strategic digital roll-out and QMS H1 FY18 H1 FY17 Sport acquisition, with particularly strong organic growth in Australia. Actual Actual Change • Underlying EBITDA up 27% to $22.7 million. ($ million) ($ million) % Revenue - statutory 99.0 79.0 25% • Underlying EBITDA margin of 23% consistent with same period last year. EBITDA 22.5 17.3 30% • Solid cash conversion in H1. Improved conversion expected in H2 due to seasonally higher revenues in Q2 converting to cash in Q3, and the EBITDA - underlying 22.7 17.9 27% additional lunar billing period. EBITDA Margin - underlying 23% 23% • Net debt increase in line with expectations, and well within banking NPAT 8.3 7.5 11% covenants. NPATA 12.4 10.3 20% • Interim dividend of 1.0 cent per share declared, consistent with payout ratio EPS (cents) 2.5 2.3 9% range. Operating Cash Conversion % 70% 90% Net Debt / Underlying EBITDA ratio¹ 1.7x 0.5x Interim dividend 1.0 cps 0.8 cps 1. Ratio based on last twelve months Underlying EBITDA. Note: NPATA defined as Net Profit After Tax, before Amortisation. Underlying numbers used throughout this presentation exclude non-underlying items as detailed in the Appendix on Slide 25 in order to provide a more meaningful comparison of the performance of the business. QMS Media Limited | H1 2018 Financial Year Results | 13

  14. EXPANDED PLATFORM DELIVERING REVENUE AND EARNINGS GROWTH H1 FY18 H1 FY17 • Revenue up 25% on the pcp driven by organic growth and contribution Actual Actual Change from the QMS Sport acquisition. ($ million) ($ million) % Revenue 99.0 79.0 25% • Gross margins consistent with same period last year. Cost of sales (50.9) (40.3) 26% Gross profit 48.1 38.7 24% • Increase in operating expenses reflects planned ongoing investment in Gross profit margin 49% 49% systems, data and resources to support our growth. Operating expenses (25.6) (21.4) 20% EBITDA 22.5 17.3 30% • D&A increase driven by acquisitions and digital roll-out. Non-underlying costs¹ 0.2 0.6 Underlying EBITDA 22.7 17.9 27% • Excluding the impact of the capitalised borrowing costs written off in H1 Underlying EBITDA margin 23% 23% FY17, finance costs increased 39% reflecting the increased borrowings D&A (8.3) (5.5) 51% to fund growth. EBIT 14.2 11.8 20% Net finance costs (1.6) (1.7) -6% • Tax expense has increased in H1 FY18 reflecting the higher earnings Tax (4.3) (2.6) 65% and H1 FY17 included tax benefits from the absorption of prior year tax NPAT 8.3 7.5 11% losses and entry into a tax consolidated group. Amortisation 4.1 2.8 46% NPATA 12.4 10.3 20% 1. H1 FY18 non-underlying costs of $0.2m refers to: acquisition, restructuring and integration costs. QMS Media Limited | H1 2018 Financial Year Results | 14

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