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2014 European Meeting of ISMPP: A New Era in Global Medical - - PowerPoint PPT Presentation
2014 European Meeting of ISMPP: A New Era in Global Medical - - PowerPoint PPT Presentation
2014 European Meeting of ISMPP: A New Era in Global Medical Publications 2014 European Meeting of ISMPP: Keynote Presentation John Clare, MA LionsDen Communications John Clare Chief Executive LionsDen Communications The Good, the Bad and
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The Good,
the Bad
and the Ugly
The truth about Big Pharma’s
Reputation John Clare
Chief Executive LionsDen Communications
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CHARGE SHEET
You, Big Pharma, are charged that you did destroy your own reputation on various dates between 1960 and 2014 by: Arrogant business practices Ignoring customers Failing to adapt to social change Underestimating critics Believing the good times would last forever
GUILTY OR NOT GUILTY?
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Whistleblowers’ charter
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Whistleblower influence
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Ignoring customers Arrogant business practices Failing to adapt to social change Underestimating critics Believing good times last forever
CHARGE SHEET
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REPUTATION = TRUST + RELATIONSHIPS
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An aspiration…?
Today, when a doctor or academic tells you they are working for the pharmaceutical industry, they often do so with a look
- f
quiet
- embarrassment. That’s wrong, and
not in the best interest of patients. I want to work towards a world where doctors and academics can feel
- ptimistic about collaborating with
industry, to make better treatments for patients.
Dr Ben Goldacre Bad Pharma, 2012
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Ignoring customers Arrogant business practices Failing to adapt to social change Underestimating critics Believing good times last forever
CHARGE SHEET
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Insert book covers iin here and include new ones inc bad Pharma. Show Bad pharma sales?
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‘Trust me, I’m a doctor.’
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The good old days...
‘We try never to forget that medicine is for the people. It is not for profits. The profits follow, and if we have remembered that, they have never failed to appear. The better we have remembered that, the larger they have been.’
George Merck
America’s Most Admired 1987 - 1993
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http://www.youtube.com/watch?v=RfdZTZQvuCo
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What can you do?
Fight back! Engage with Critics! Shoot the ostrich! Learn from Canute! Here’s an example…
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What can you do?
Be transparent…and not just about trial data.
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‘Take two potentially fatal pills, and call me in the morning.’
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What can the industry do?
All drugs have side effects.
- Sometimes. On some
people. Be honest about that. Be honest about the business model and patient involvement Stop breaking the law in sales and marketing departments.
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What can the industry do?
Don’t pay lip service to ‘global health’
Drop the TV ads! Invent more great drugs!!
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What can you do?
Here’s a great example… Advocate!
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http://www.youtube.com/watch?v=EYJzBX 3XJ0M
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Nobody says it’s easy...
‘We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard… Because that challenge is
- ne that we are willing to
accept, one we are unwilling to postpone, and one which we intend to win.’
President John F. Kennedy Houston, Texas, 1962
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John Clare