1 Steve Weiss May 29, 2015 NUTRIQUEST Internal Use Only 2 HSUS, - - PowerPoint PPT Presentation

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NUTRIQUEST Internal Use Only

Steve Weiss May 29, 2015

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NUTRIQUEST Internal Use Only

HSUS, Mercy for Animals, others Tyson Letter Perdue, Chick-fil-a, … Walmart Announcement

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NUTRIQUEST Internal Use Only

What is Needed:

Mix of “Anti” and “What are we for?” Messages

• Berman Effort
• NPPC/NPB
• Fair Oaks Pig Adventure

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NUTRIQUEST Internal Use Only

FDA, Industry Approach What is Happening

• HSUS Against Antibiotic Use?
• “Early Adopters”

Poultry Industry Advantage

• Shorter Life Cycle
• Ionophores

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NUTRIQUEST Internal Use Only

GMO’s Ractopamine Hormel’s Applegate Foods Acquisition Food is Cheap “We Need to Feed the World” doesn’t

resonate but “The Sow Needs to Turn Around” does? Huh??

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NUTRIQUEST Internal Use Only

Lack of Negotiated Sales NPPC Competitive Markets Committee

• All-day (versus AM / PM approach)
• New category added for price in reference to an

index (e.g., ISM + $X)

• Composite category (new category with

negotiated)

• National vs. Regional price

Cutout ?? Producer Co-op Initiative (shelved)

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NUTRIQUEST Internal Use Only

How Ugly Could Fall 2016 Be? Will Sioux Falls Plant be Operational in

2017?

PEDv two years out?

• Immunity levels vs. bio-security
• Acclimation processes
• SE Asia experience

Avian Influenza fall-winter 2015 Presentation to 21st Century, CFO Group

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NUTRIQUEST Internal Use Only

Seaboard/Triumph and Hatfield Plants Exports – Global Market

• U.S. Low Cost
• Packer/Processor Industry the World’s Best
• Technology Usage Disparity Globally?
• Export Risk

Fair Oaks Pig Adventure

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NUTRIQUEST Internal Use Only

Update…Direction

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NUTRIQUEST Internal Use Only

Glenn Shields Rick Bowen Steve Weiss Wade Veeder

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NUTRIQUEST Internal Use Only

750 – 800 people attending NPIC annually Interaction with 200+ leading agricultural

producers through 21st Century Clubs

Partnering through 21st Century with 75

Allied Industry entities through NPIC and 21st Century Clubs to collegially address production agriculture’s leading issues

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NUTRIQUEST Internal Use Only

National Pork Industry Conference (NPIC) 21st Century Pork Club 21st Century Emerging Leaders Pork Club 21st Century Canadian Pork Forum 21st Century Dairy 21st Century North American Dairy Club 21st Century Beef Club 21st Century Crops Club 21st Century Feed Retail Club

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NUTRIQUEST Internal Use Only

 Provide Forums and Facilitation for Industry

Leaders to Learn, Collaborate and Focus on Key Issues

• Competitiveness
• Market Conditions
• Global and Domestic Threats
• Regulatory Environment
• Labor
• Social License
• Business Opportunities
• Best Practices

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NUTRIQUEST Internal Use Only

NutriQuest Brand Promise:

Ingenuity Inspired by Servitude

• Servants to Producers
• Close Industry Involvement

21st Century Congruence

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NUTRIQUEST Internal Use Only

Expand Reach

• Species
• Markets
• Segments (e.g., Operations Management,

Nutrition)

Emphasize Action

• Industry Level
• Individual/Business Level
• Club Level

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NUTRIQUEST Internal Use Only

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Qu Quest stions? ions?