1 Steve Weiss May 29, 2015 NUTRIQUEST Internal Use Only 2 HSUS, - PowerPoint PPT Presentation

NUTRIQUEST Internal Use Only 1

Steve Weiss May 29, 2015 NUTRIQUEST Internal Use Only 2

 HSUS, Mercy for Animals, others  Tyson Letter  Perdue, Chick-fil- a, …  Walmart Announcement NUTRIQUEST Internal Use Only 3

 What is Needed: Mix of “Anti” and “What are we for?” Messages • Berman Effort • NPPC/NPB • Fair Oaks Pig Adventure NUTRIQUEST Internal Use Only 4

 FDA, Industry Approach  What is Happening • HSUS Against Antibiotic Use? • “Early Adopters”  Poultry Industry Advantage • Shorter Life Cycle • Ionophores NUTRIQUEST Internal Use Only 5

 GMO’s  Ractopamine  Hormel’s Applegate Foods Acquisition  Food is Cheap  “We Need to Feed the World” doesn’t resonate but “The Sow Needs to Turn Around” does? Huh?? NUTRIQUEST Internal Use Only 6

 Lack of Negotiated Sales  NPPC Competitive Markets Committee • All-day (versus AM / PM approach) • New category added for price in reference to an index (e.g., ISM + $X) • Composite category (new category with negotiated) • National vs. Regional price  Cutout ??  Producer Co-op Initiative (shelved) NUTRIQUEST Internal Use Only 7

 How Ugly Could Fall 2016 Be?  Will Sioux Falls Plant be Operational in 2017?  PEDv two years out? • Immunity levels vs. bio-security • Acclimation processes • SE Asia experience  Avian Influenza fall-winter 2015  Presentation to 21 st Century, CFO Group NUTRIQUEST Internal Use Only 8

 Seaboard/Triumph and Hatfield Plants  Exports – Global Market • U.S. Low Cost • Packer/Processor Industry the World’s Best • Technology Usage Disparity Globally? • Export Risk  Fair Oaks Pig Adventure NUTRIQUEST Internal Use Only 9

Update…Direction NUTRIQUEST Internal Use Only 10

 Glenn Shields  Rick Bowen  Steve Weiss  Wade Veeder NUTRIQUEST Internal Use Only 11

 750 – 800 people attending NPIC annually  Interaction with 200+ leading agricultural producers through 21 st Century Clubs  Partnering through 21 st Century with 75 Allied Industry entities through NPIC and 21 st Century Clubs to collegially address production agriculture’s leading issues NUTRIQUEST Internal Use Only 12

 National Pork Industry Conference (NPIC)  21 st Century Pork Club  21 st Century Emerging Leaders Pork Club  21 st Century Canadian Pork Forum  21 st Century Dairy  21 st Century North American Dairy Club  21 st Century Beef Club  21 st Century Crops Club  21 st Century Feed Retail Club NUTRIQUEST Internal Use Only 13

 Provide Forums and Facilitation for Industry Leaders to Learn, Collaborate and Focus on Key Issues • Competitiveness • Market Conditions • Global and Domestic Threats • Regulatory Environment • Labor • Social License • Business Opportunities • Best Practices NUTRIQUEST Internal Use Only 14

 NutriQuest Brand Promise: Ingenuity Inspired by Servitude • Servants to Producers • Close Industry Involvement  21 st Century Congruence NUTRIQUEST Internal Use Only 15

 Expand Reach • Species • Markets • Segments (e.g., Operations Management, Nutrition)  Emphasize Action • Industry Level • Individual/Business Level • Club Level NUTRIQUEST Internal Use Only 16

Qu Quest stions? ions? NUTRIQUEST Internal Use Only 17